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Full-Time

Content Marketing Manager

Updated on 9/10/2024

EvenUp

EvenUp

201-500 employees

Legal services for personal injury cases

Legal

Senior, Expert

Atlanta, GA, USA

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Sales
SEO
Journalism
Marketing
Customer Service
Requirements
  • 5+ years of experience in with content creation, within the B2B SaaS space preferred (experience working in legal technology is a bonus)
  • Demonstrated experience in content creation from ideation to execution and optimization
  • A deep passion for writing with a keen attention to detail
  • Hands on experience with SEO and web traffic metrics
  • Metrics-driven and focused on impression and content engagement data
  • Expertise in social media platforms
  • Strong organizational skills and the ability to manage multiple projects at once in a fast-paced environment
  • Bachelor's degree in Marketing, Journalism, Communication or other relevant field
Responsibilities
  • Produce and deliver high quality content that aligns with marketing strategies
  • Undertake content marketing initiatives to achieve business targets
  • Collaborate with cross-functional teams to generate content ideas
  • Develop an editorial calendar and ensure deadlines are met
  • Transform content into a strategic asset that resonates with sales, product development, and customer service
  • Analyze web traffic metrics and content performance to measure ROI and make data-driven decisions
  • Share content through various channels, ensuring a strong web presence
  • Receive customer feedback and generate ideas to increase customer engagement

EvenUp Law provides legal services focused on personal injury, trucking accidents, and medical malpractice. The firm operates in multiple states, including Texas, Pennsylvania, California, Indiana, and Georgia. Its approach involves detailed case preparation and argumentation, which has earned praise for being thorough and cohesive. EvenUp Law uses a contingency fee model, meaning they only receive payment if they win a case, taking a percentage of the settlement or judgment. What sets EvenUp apart from competitors is its ability to analyze cases like an adjuster or defense attorney, which enhances their preparedness during negotiations or trials. This method has led to higher settlement amounts and quicker resolutions for clients, reducing their stress. The firm also maintains a database of similar injuries and their values, which contributes to accurate damage estimates.

Company Stage

Series A

Total Funding

$64.9M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights
Headcount

6 month growth

17%

1 year growth

117%

2 year growth

548%
Simplify Jobs

Simplify's Take

What believers are saying

  • Raising $50.5 million in Series B funding, backed by prominent investors like Bessemer Venture Partners and Bain Capital Ventures, indicates strong financial health and growth potential.
  • The launch of Litty, an AI-powered assistant, showcases EvenUp's commitment to innovation and technological advancement in legal services.
  • High valuation at $325 million reflects market confidence and the firm's potential for significant impact in the legal tech space.

What critics are saying

  • The reliance on a contingency fee model means revenue is dependent on winning cases, which can be unpredictable.
  • Rapid growth and high valuation may lead to increased scrutiny and pressure to deliver consistent results.

What makes EvenUp unique

  • EvenUp leverages AI to transform raw files into legal documents, a unique approach in the personal injury sector.
  • Their meticulous case preparation, akin to that of adjusters or defense attorneys, sets them apart in achieving high settlement amounts and quick resolutions.
  • The firm's accurate and timely database of similar injuries and values enhances its negotiation capabilities, providing a competitive edge.