Health Benefits Business Development Officer

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

We invite you to view the opportunity below.

The Health Benefits Business Development Officer is focused on driving new HSA and health benefits client relationships through lead lists, centers of influence, and strategic broker partnerships. This role involves using a consultative approach to develop new business with employers, internal banking partners, and brokers, helping to expand the HSA and health benefits portfolio. Additionally, the role includes cross-selling Associated Bank’s full suite of services to existing clients.

This person will also:

• Grow HSA account holders and employer health benefits accounts through direct sales and strategic broker partnerships.

• Cross-sell Associated Bank’s full TPA and HSA services to existing clients.

• Build internal relationships to drive cross-selling opportunities with banking partners.

• Lead and coordinate RFP responses for prospective clients.

• Participate in community and business events to build new relationships and drive business goals.

• Maintain certification as an expert in HSA, TPA, and COBRA services to differentiate Associated’s offerings to clients.

• Ensure compliance with Associated Banc-Corp’s risk management policies.

While this role is primarily remote, it will require travel around 25% of the time, including occasional overnight stays, to meet with clients, attend business events, and collaborate with internal teams.

Review the qualifications listed below:

Education

• Bachelor’s Degree or equivalent combination of education and experience in Communication, Business, or other applicable disciplines. Required

Experience

• 3-5 years Business to Business sales. Required

• 3-5 years Insurance, HSA or TPA industry. Preferred

• 3-5 years Track record of sales and client management success. Required

Licenses and Certifications

• Complete internal certifications within the first 6 months of employment to ensure proficiency in Associated Bank’s products, services, and compliance standards. Required

• Must have access to reliable transportation and the ability to lawfully drive self, if applicable. by start date. Required

In addition to core traditional benefits, we take pride in offering benefits for every stage of life. 

• Retirement savings including both 401(k) and Pension plans. 

• Paid time off to volunteer in your community. 

• Opportunities to connect with others through our diversity-focused Colleague Resource Groups. 

• Competitive salaries with professional development and advancement opportunities. 

• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.  

• Personal banking, loan, investment and insurance benefits. 

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois and Minnesota and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook, LinkedIn and X. 

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline.

Associated Bank provides additional assistance to individuals with disabilities throughout the application & interview process. Please contact [email protected] if you need an accommodation at any time during the interview process.

Associated Banc-Corp is an Affirmative Action and Equal Opportunity Employer. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish. Know Your Right to Work English or Spanish.

Associated Bank is Pay Transparency compliant.