Full-Time

Media Activation Manager

Robinhood

Robinhood

1,001-5,000 employees

Accessible, affordable trading and investment platform.

Fintech

Senior

Menlo Park, CA, USA + 1 more

Required Skills
Python
Data Science
SQL
Marketing
Requirements
  • 5+ years of growth marketing experience in consumer financial services or equivalent experience in a data-driven field
  • Analytical mentality and experience in setting up and running sophisticated tests
  • Experience with A/B testing, match market tests, and setting up attribution systems for both online and offline channels
  • Results-oriented approach with drive and creativity
  • Experience with marketing strategy, opportunity assessment, customer segmentation, and message testing
  • Familiarity with SQL, Python, or R
Responsibilities
  • Own the launch and scaling of new performance marketing channels, focusing on digital video and linear TV
  • Develop measurement methodologies to understand channel-level incrementality and points of diminishing returns
  • Partner with data science and external measurement vendors to run match market tests and lift studies
  • Partner with creative and legal teams to develop a rapid creative AB testing process
  • Partner with product marketing teams to build appropriate funnels and user journeys for channels
  • Proactively drive a growth agenda that improves user acquisition and revenue from owned channels

Company Stage

N/A

Total Funding

$7.4B

Headquarters

West Menlo Park, California

Founded

2013

Growth & Insights
Headcount

6 month growth

3%

1 year growth

6%

2 year growth

-21%

Benefits

Well-being - Premium medical, dental, and vision insurance

Family & home life - Parental leave, personal prosperity benefits

Comfort & care - Flexible work from home / office balance, health & wellness stipend

Office life - Catered meals and fully stocked kitchen, commuter benefits

Growth - Education and training, community events, career mentorships

INACTIVE