Product Marketing Lead

About the role

MetaMask is the world's leading self-custodial wallet — and the primary gateway for hundreds of millions of people into the onchain economy. Our Trading features sit at the heart of that experience: enabling users to place a swap, a perp trade, a prediction market trade, or an investment in Real-World-Assets (RWA) with confidence.

We're looking for a strategic, data-informed, and user-obsessed Senior Product Marketing Manager to own the positioning and growth of these features. This is one of the highest-leverage roles in the MetaMask marketing organisation — sitting at the intersection of product strategy, go-to-market execution, and long-term brand trust.

You'll report to our Product Marketing Director and work across Product, Growth, Brand, Business Development, and Partner Marketing to ensure every launch and lifecycle initiative is anchored in insight, competitive differentiation, and measurable impact.

What you'll do

Strategy

• Define and execute end-to-end GTM strategy for features within Trading across global markets — from opportunity sizing and positioning through to launch and lifecycle optimisation
• Partner with Product leads to shape roadmap priorities based on market insight, user behaviour, and growth potential
• Act as a strategic thought partner to Product and Growth, representing user needs and market realities in decision-making
• Influence long-term product strategy and monetisation through competitive analysis, segmentation, and market research

GTM and product growth

• Lead product and feature launches, crafting narratives that resonate with crypto traders and holders,
• Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels
• Partner with Growth and Analytics to identify friction points and opportunities within user journeys, translating insights into programmes that move key metrics — conversion, volume, retention
• Ensure strong measurement and continuous iteration — every campaign should have clear success metrics and documented learnings

Cross-functional collaboration

• Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support to deliver integrated campaigns that connect product value to cultural relevance
• Align cross-functional stakeholders and manage timelines, priorities, and expectations to ensure seamless execution
• Partner with Data and Product to monitor performance, share learnings, and continually refine GTM approaches

Brand and community

• Strengthen MetaMask's reputation as a trusted, user-first brand in the Trading community
• Support education, community, and influencer programmes that drive awareness and confidence — particularly among emerging market segments
• Ensure consistency in storytelling across all surfaces, from lifecycle emails to content and brand campaigns

What you'll bring

• 6 to 8+ years in product marketing, ideally within fintech, crypto, or a high-growth consumer tech environment
• Demonstrated success leading complex product launches and lifecycle growth initiatives with measurable outcomes
• Strong strategic thinking and storytelling ability — able to turn complex product concepts into clear, compelling narratives
• Analytical and outcome-driven; comfortable interpreting data and using insight to inform both marketing and product strategy
• Exceptional cross-functional communication, influence, and project leadership skills
• Deep curiosity about web3, DeFi, and onchain user behaviour — or direct experience in the crypto ecosystem
• Nice to have: experience in leading GTM for perps trading and prediction markets products and leading GTM to Asia audience.

Don't meet all the requirements? Don't sweat it. We’re passionate about building a diverse team of humans and as such, if you think you've got what it takes for our chaotic-but-fun, remote-friendly, start-up environment—apply anyway, detailing your relevant transferable skills in your cover letter. While we have a pretty good idea of what we need, we're ready for you to challenge our thinking on who needs to be in this role.

It is a requirement of employment in this position that applicants will be required to submit to background checks including but not limited to employment, education and criminal record checks. Further details will be provided to applicants that successfully meet the criteria for the position as determined by the company in its sole discretion. By submitting an application for employment, you are acknowledging and consenting to this requirement.