Job Description

The Director, Analytics leads the development of data-driven solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of media programs. You will manage data and insight delivery processes, inspire creativity, and ensure all around team success.

We are looking for someone who is execution-focused and manages data challenges in all phases of media performance. Your success requires the ability to manage complexity while collaborating across teams, experience within a matrixed organization, and comfort with a lean operating environment that uses automation.

You will have a natural curiosity, going beyond reporting to peel away the layers of data to suggest constructive tests, advanced analytics engagements, consumer deep dives, and competitive opportunities that help improve our performance. Lead overall media measurement strategy on behalf of clients, including reporting, measurement, learning agendas, and test design. You will have managerial responsibilities. You will report to the VP, Analytics. This is a remote role (EST).

• Understand core client challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities
• Work with internal and client teams to identify needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance
• Guide the creation of reporting through automated processes, consolidating data from many sources into a cohesive view of performance
• Improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that important partners will use to make informed decisions
• Ensure understanding between daily analytics support and approved measurement frameworks
• Prepare and deliver executive-level presentations for internal and external audience
• Participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies
• Manage/mentor junior team members
• Offer expertise in the best practices of the use of data, analytics and insights to enhance our client’s business

Qualifications

• 8+ years relevant Media or Analytics data management experience required
• Understanding of complex taxonomy across multiple media channels
• Exposure to MMM
• Understanding of digital planning and buying, with a focus on standard media metrics
• Previous experience aggregating data from multiple sources
• Previous experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB)
• Demonstrate understanding of digital tagging, tracking, QA, and maintenance
• Knowledge of Google Analytics/Omniture
• Knowledge of Datorama, Tableau, Google Data Studio, or any similar dashboard products
• Knowledge of digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, tracking implementation
• Bachelor’s Degree is required in Statistics, Economics or related a quantitative field