Principal – Sales/Revenue Performance Management Domain Advisory

Principal, Sales/Revenue Performance Management Domain Advisory

The Principal, Sales/Revenue Performance Management Domain Advisor is a strategic, customer-facing role focused on positioning Anaplan as the leading platform for Revenue Performance Management (RPM) and go-to-market (GTM) planning. This individual will serve as a public voice, thought leader, and trusted advisor—actively supporting salespeople and sales executives, customers, prospects, partners, and analysts to shape Anaplan’s market presence and accelerate commercial impact across EMEA. 

 
This is not an internal operations role. The successful candidate will lead executive outreach, influence product direction, and drive strategic business opportunities. They will create thought leadership content, represent Anaplan at high-profile events, and work closely with field teams to enable and empower our go-to-market efforts.

 
Key Responsibilities

• Executive Engagement: Act as a client-facing expert in strategic customer engagements—supporting deal strategy, guiding solution design, and helping account teams communicate best practices and business value. Actively support high-value opportunities by participating in customer meetings, executive briefings, and opportunity planning sessions.

• Revenue Impact: Own and drive bookings targets for the RPM domain by aligning thought leadership, customer engagement, and field activation to pipeline generation and sales execution. The Practice Director will be accountable for measurable business outcomes and play a critical role in influencing key deals and strategic pursuits.

• Sales and Partner Enablement: Collaborate with go-to-market teams and partners to develop sales plays, competitive positioning, and enablement content that activates the field and accelerates domain-specific pipeline growth.

• Field Activation: Collaborate on the creation and delivery of targeted enablement content, tools, and sessions that enhance the confidence and effectiveness of sales teams in RPM pursuits

• Market Leadership: Establish Anaplan as the premier platform for Revenue Performance Management by leading analyst engagement, publishing white papers and blogs, delivering impactful presentations, and representing the company at major industry events.

• Strategic Messaging: Partner with marketing to refine Anaplan’s RPM messaging and positioning across global and regional channels, ensuring resonance in competitive markets with a particular emphasis on EMEA dynamics.

• Customer Insight Leadership: Lead and participate in Customer Advisory Boards, executive roundtables, and strategic listening forums to surface market needs, capture insights, and guide product and go-to-market evolution.

Qualifications

• Domain Expertise: Deep expertise in Revenue Performance Management (RPM), go-to-market (GTM) planning, and sales performance strategy.

• Thought Leadership: Demonstrated success in analyst engagement, executive communications, and public speaking.

• Sales Support: Proven ability to support complex sales cycles through deal strategy, solution guidance, and direct customer engagement.

• Enablement Experience: Experience partnering with sales, GTM, and channel teams to deliver enablement programs and drive pipeline growth.

• Executive Communication: Exceptional storytelling and messaging skills, with the ability to influence senior internal stakeholders and executive-level customers.

• Anaplan Knowledge: A strong understanding of Anaplan’s value proposition is essential; direct experience with the Anaplan platform is highly preferred.

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