Full-Time

Lead – Marketing Operations

Updated on 12/3/2024

ID.me

ID.me

1,001-5,000 employees

Digital identity verification for secure access

Government & Public Sector
Cybersecurity
Healthcare

Compensation Overview

$215.2k - $240kAnnually

+ Bonus

Senior

Mountain View, CA, USA

Category
Product Operations
Product
Required Skills
SQL
Requirements
  • 10+ years of experience leading operations for catalogs, ads, emails, and websites for products with millions of users
  • 3+ years of people management experience
  • Deep understanding of consumer marketing automation and operations best practices; B2C experience is required
  • Strong spreadsheet, SQL, and analytical skills
  • Ability to drive clarity where there is ambiguity
  • Strength in applying processes in a fast-paced environment while maintaining room for flexibility and quick iterations
  • Thought leader with successful track record of communicating effectively with senior leadership
Responsibilities
  • Ensures a high level of throughput and scalability by laying down clear playbooks
  • Focuses on efficiency using automation tools and Gen AI
  • Ensure thorough launch review and QA processes to reduce bad user experiences
  • Hires the best
  • Diagnose problems using First-Principles thinking
  • Define Key Performance Indicators (KPI) for your operational areas
  • Write high quality, detailed requirements documents
  • Develop a program plan that incorporates interdependencies between functional areas
  • Operates a high-performance organization. Holds high standards, continually synthesizes the situation, and is able to anticipate risks.

ID.me provides a platform for digital identity verification, allowing individuals to prove and share their identity online. Users create a verified digital identity that can be used to access various services and discounts from partner companies. This process is particularly important for sectors like e-commerce, healthcare, government services, and education, where secure identity verification is essential. ID.me generates revenue by partnering with businesses that pay for identity verification services, ensuring that only eligible individuals receive specific discounts or access. The company's goal is to simplify identity verification while enhancing security and trust between businesses and their customers.

Company Stage

Late Stage VC

Total Funding

$279.5M

Headquarters

McLean, Virginia

Founded

2010

Growth & Insights
Headcount

6 month growth

4%

1 year growth

16%

2 year growth

7%
Simplify Jobs

Simplify's Take

What believers are saying

  • Reaching 50 million verified users demonstrates ID.me's significant market penetration and trust among consumers.
  • Partnerships with major brands like 7-Eleven and Chipotle highlight the company's ability to secure high-profile collaborations.
  • The company's role in reducing fraud and enhancing security in critical sectors like healthcare and government services positions it for sustained growth.

What critics are saying

  • The rise in sophisticated identity scams, driven by generative AI, poses a significant threat to ID.me's security measures.
  • Dependence on partnerships for revenue means that any loss of major partners could impact financial stability.

What makes ID.me unique

  • ID.me focuses on a wide range of sectors including military, healthcare, and government, unlike competitors who may specialize in fewer areas.
  • Their platform offers a reusable, portable credential that simplifies access to multiple services, reducing user friction and enhancing security.
  • ID.me's adherence to NIST Identity Assurance Level 2 standards provides a high level of trust and compliance, distinguishing it from less rigorous competitors.

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