About the opportunity

Northspyre is seeking a dynamic and data-driven Lifecycle and Growth Marketing Specialist to own and optimize our marketing efforts across the new business customer journey. This role combines expertise in lifecycle marketing, email marketing, and growth strategies to drive awareness, consideration, and ultimately the selection of Northspyre as the preferred solution for prospective clients. You will work closely with our BDR and Sales teams to drive a seamless end-to-end customer experience that delivers measurable results. This is an opportunity to make a huge impact at a start-up disrupting the $2 trillion dollar real estate industry.

In this role, you’ll get to:

• Manage all lifecycle programs targeting new business leads and accounts.
• Develop and optimize customer journey workflows that nurture leads and accounts through awareness, consideration, and purchase stages.
• Coordinate with cross-functional teams to ensure seamless handoffs across the buying journey for all of our marketing segments: Commercial, Enterprise, and PLG.
• Align email marketing campaigns to digital marketing strategy and various inbound channels
• Support subscriber growth and engagement across newsletter, blog, and resource center
• Work with content and creative team to develop and refresh various forms of content
• Continuously monitor, analyze, test and optimize campaigns to improve open rates, click-through rates, and conversions to qualified pipeline.
• Ensure messaging aligns with Northspyre’s brand voice and resonates with target audiences.  Assist with promo writing for key content marketing campaigns.
• Serve as the day-to-day owner of email marketing programs, including:
• Database sends
• Nurture tracks
• Event and field marketing emails
• Database segmentation and cleanliness
• Conduct growth experiments to increase conversion rates and pipeline performance.
• Identify and test new channels or strategies to drive lead generation and engagement.
• Partner with Sales and BDR teams to identify opportunities for process improvement and conversion rate optimization.
• Own performance marketing metrics, including lead conversion rates, email engagement, and pipeline contribution.
• Build and maintain dashboards to track campaign performance.
• Provide monthly reports with insights and recommendations to achieve pipeline and ARR targets.

We are looking for people who have:

• 3-5 years of experience in marketing operations, lifecycle marketing, or growth marketing, ideally in a B2B SaaS environment.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Familiarity with AI-powered marketing tools, such as generative AI for content (e.g., ChatGPT, Jasper), AI-driven personalization platforms, and predictive analytics tools.
• Experience with ABM platforms (e.g., 6Sense, Demandbase) and website CMS tools (e.g., WordPress).
• Strong analytical skills with experience in reporting and data visualization tools (e.g., Google Analytics, Looker, Tableau).
• Proficiency in A/B testing and experimentation platforms (e.g., Optimizely, Mutiny).
• Proven track record of executing successful email campaigns, lifecycle programs, and growth experiments.
• Exceptional project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Strong communication skills and experience collaborating across marketing, sales, and operations teams.
• Tech-Savvy: You embrace AI and automation to enhance marketing programs and improve efficiency.
• Data-Driven Mindset: You thrive on using insights and predictive analytics to drive better performance.
• Creative Problem Solver: You enjoy testing new ideas, experimenting with AI-driven solutions, and optimizing workflows.

Bonus points if you have:

• Seen a company scale from 0 to $100 million ARR.