Key Responsibilities

• Create, optimize, and own all aspects of our paid marketing campaigns on LinkedIn, Instagram, Facebook, and X.
• Actively assess ad campaigns and ROI, and analyze and report on campaign metrics to evaluate impact.
• Budget planning, forecasting, and reporting for all digital marketing campaigns.
• Stand up email nurture campaigns in Hubspot and manage marketing contact lists from events and all leadgen forms.
• Develop, build, and implement SEM campaigns, and track and report on results.
• Develop and implement SEO improvement strategies, and track and report on results.
• Partner with creative leads to produce landing pages, written content, visual assets, and videos to support all demand gen activities and grow brand recognition.
• Pitch ideas for new digital marketing opportunities and stay on top of trends in digital marketing as well as the data and AI space.

Requirements

• 5+ years experience implementing and optimizing paid campaigns on social media for B2B technology companies or similar corporate space, preferably in a startup environment.
• Proven experience building successful SEM campaigns.
• Strong understanding of UTM tracking best practices, pixel tracking, and marketing data structures.
• Experienced Hubspot user; power-user a plus.
• Website and landing page testing and optimization experience, and creative optimization experience.
• Polished writer with extensive experience crafting messaging for paid campaigns and writing website landing page copy.