Full-Time

Director of Digital Marketing

Shakudo

Shakudo

11-50 employees

Automated data platform for streamlined product delivery

Data & Analytics
AI & Machine Learning

Senior

Toronto, ON, Canada

Required Skills
Hubspot
SEO
Marketing
Requirements
  • 5+ years experience implementing and optimizing paid campaigns on social media for B2B technology companies or similar corporate space, preferably in a startup environment.
  • Proven experience building successful SEM campaigns.
  • Strong understanding of UTM tracking best practices, pixel tracking, and marketing data structures.
  • Experienced Hubspot user; power-user a plus.
  • Website and landing page testing and optimization experience, and creative optimization experience.
  • Polished writer with extensive experience crafting messaging for paid campaigns and writing website landing page copy.
Responsibilities
  • Create, optimize, and own all aspects of paid marketing campaigns on LinkedIn, Instagram, Facebook, and X.
  • Actively assess ad campaigns and ROI, and analyze and report on campaign metrics to evaluate impact.
  • Budget planning, forecasting, and reporting for all digital marketing campaigns.
  • Stand up email nurture campaigns in Hubspot and manage marketing contact lists from events and all leadgen forms.
  • Develop, build, and implement SEM campaigns, and track and report on results.
  • Develop and implement SEO improvement strategies, and track and report on results.
  • Partner with creative leads to produce landing pages, written content, visual assets, and videos to support all demand gen activities and grow brand recognition.
  • Pitch ideas for new digital marketing opportunities and stay on top of trends in digital marketing as well as the data and AI space.

Shakudo is a comprehensive data platform that empowers data teams by reducing their dependence on engineers, automating routine tasks, and providing tools for easy scalability. Its competitive edge lies in its flexibility, allowing users to customize their data stack components to meet specific needs and adapt to industry changes. As evidenced by its successful deployment in QuadReal's Enterprise Data Platform, Shakudo offers a seamless integration process, setting it apart from its competitors.

Company Stage

Series A

Total Funding

$7.6M

Headquarters

Toronto, Canada

Founded

2021

Growth & Insights
Headcount

6 month growth

11%

1 year growth

93%

2 year growth

81%