Full-Time

Senior Demand Generation Specialist

Confirmed live in the last 24 hours

PayScale

PayScale

501-1,000 employees

Compensation data and salary analytics provider

Data & Analytics
Enterprise Software

Compensation Overview

$72.1k - $108.1kAnnually

+ Annual Bonus

Senior

United States

Remote-first model with occasional in-person collaboration; not hiring in Quebec Province, Northern Ireland, and Hawaii.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Salesforce
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field.
  • 2 years of experience in marketing with an interest in growing in the field of demand gen, outbound strategies, or account-based marketing (ABM).
  • Some previous experience in a demand gen role is a huge plus.
  • Previous experience in creating content for email marketing and sales cadences.
  • Proficiency in sales automation tools (e.g., Marketo, Salesforce, Outreach, SalesLoft, 6sense) and email marketing platforms.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication skills, both written and verbal, with a knack for crafting compelling messaging.
  • Ability to work collaboratively in a fast-paced, team-oriented environment.
Responsibilities
  • Develop and implement strategic outbound sales cadences designed to effectively engage prospects and drive conversions.
  • Utilize sales automation tools to optimize outreach efforts and track engagement metrics.
  • Support the design and execution of targeted ABM campaigns aimed at nurturing leads and converting prospects into customers.
  • Collaborate with sales teams to identify high-value accounts and tailor campaigns to meet their specific needs.
  • Work closely with stakeholders across the go-to-market organization to ensure alignment on campaign goals and messaging.
  • Support ongoing and periodic marketing initiatives across multiple segments and personas.
  • Assist in the execution and oversight of demand generation programs by collaborating across teams to organize, monitor, and manage related program tasks and deadlines.
  • From meeting creation to re-engagement strategies, take ownership of how sales engages marketing qualified leads by monitoring performance and analyzing data to derive insights and optimize future efforts.
  • Prepare regular reports for senior management on campaign effectiveness and recommendations for improvement.
  • Stay updated on industry trends, best practices, and emerging technologies in demand generation and sales automation.
  • Propose and implement innovative strategies to enhance lead generation and conversion rates.

PayScale provides compensation data and software solutions to help organizations make informed pay decisions. Their products include compensation software that offers current market data and analytics, cloud-based collaboration tools, and survey management services. These tools assist HR professionals and business leaders in determining competitive salaries, which is essential for attracting and retaining talent. PayScale differentiates itself from competitors by focusing on subscription-based access to comprehensive compensation data and analytics, along with resources like demos and best practice guides. The company's goal is to modernize compensation strategies, promote pay equity, and support businesses in achieving their objectives through informed salary decisions.

Company Stage

Acquired

Total Funding

$26.7M

Headquarters

Seattle, Washington

Founded

2002

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for compensation data due to remote work trends.
  • Growing interest in pay transparency and equity as a differentiator for companies.
  • Partnerships with educational institutions enhance brand visibility.

What critics are saying

  • Pressure to enhance data accuracy due to increased demand for pay transparency.
  • Shift towards remote work challenges traditional compensation models.
  • Rise of AI in HR processes increases competition for PayScale.

What makes PayScale unique

  • PayScale pioneered big data and matching algorithms for compensation platforms.
  • Over 8,000 clients, including Fortune 500 companies, use PayScale's services.
  • PayScale offers subscription-based software solutions with robust analytics and market data.

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Benefits

Flexible PTO

Employee assistance plan

FSA

Company matched & vested 401K

Medical, dental, & vision

Generous parental leave

Onsite training & classes

Life & disability insurance