Senior Manager

The Opportunity

At Adobe, we are passionate about delivering exceptional customer experiences that drive value realization and business growth. We’re looking for a dynamic leader to supervise campaign execution and drive operational excellence. As the Senior Manager, Campaign Operations, you will play a critical role in optimizing multi-channel marketing programs and driving operational effectiveness for the Americas Digital Experience Marketing organization.

This role requires an individual who can design and implement strategic solutions, champion collaboration with stakeholders, and lead a high-performing team. You will actively mentor campaign operations specialists, address technical challenges with partner teams, and provide operational guidance that aligns with organizational goals.

With a focus on innovation and results, you will enhance campaign operations processes, improve cross-functional collaboration, and ensure seamless execution of integrated marketing programs. This is your opportunity to make a substantial impact on Adobe’s “for business” marketing efforts.

What You’ll Do

• Act as a key partner to the Head of the Global Campaign Operations team, serving as the leader of Campaign Operations in the Americas.

• Drive the development, execution, and continuous optimization of Marketo and other marketing automation platform programs, workflows, and assets to achieve revenue goals.

• Lead a global event demand generation operational strategy, ensuring the integration of data and technology into user experience flows to drive registration, virtual session engagement, and post-event follow-up.

• Providecampaign governance and strategic guidance, focusing on process growth, efficiency, and scalability as well as audience management and email prioritization to limit audience saturation and messaging overlap.

• Build strong partnerships with digital/demand, field, campaign and inside sales functions by offering deep partnership, strategic consultation, and actionable insights.

• Lead and mentor a team of campaign operations specialists, delivering hands-on coaching and fostering career growth.

• Establish and ensure adherence to campaign operations processes in the region, including SLAs, quality assurance, and governance standards.

• Maintain the relationship with external agencies/vendors for campaign execution, ensuring flawless collaboration with the Campaign Operations team and Marketers to drive efficiency, maintain high-quality standards, and ensure the successful deployment of campaigns.

• Champion innovative automation practices to enhance operational processes, elevate capabilities, and improve campaign efficiencies.

• Define and drive business requirements for technical projects aimed at redefining Adobe’s ability to deliver impactful campaigns.

What You’ll Need to Succeed

• 8+ years in marketing and operations, with provenexpertise in Marketo, customer data platforms, workflow automation, journey orchestration and CRM tools 

• 6+ years of leading a Campaign Operations function ideally in an Enterprise/B2B setting, with a consistent track record of cultivating new and expert talent

• Domain expertise in B2B marketing strategy and marketing automation standard processes

• Ability to translate asks from marketing partners into technical requirements to drive cross-functional projects with engineering and technology partners

• Outstanding stakeholder engagement, with demonstrated success in partnering on execution plans in the context of campaign strategy development

• Experience in campaign coordination to ensure seamless execution and optimization of multi-channel marketing programs end-to-end

• Ability to work cross-functionally with global marketing and sales, creative, web, and other relevant teams 

• Ability to thrive in a fast-paced, dynamic environment by effectively leading multiple priorities and maintaining attention to detail under tight deadlines

• A goal-oriented approach with a strong sense of responsibility for delivering high-quality outcomes as a team leader.