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Audience Development
Posted on 7/8/2022
Remote • United States
Experience Level
Desired Skills
Data Analysis
Google Analytics
Social Media
  • 5+ years of audience development/content marketing experience preferably in a publishing organization or agency; advanced understanding of crypto/digital assets a plus
  • Experience with audience development/content marketing channels; including deep SEO and social media platform expertise
  • Previous experience with personalization or A/B testing to spur growth on the platform by learning more about our audience
  • Understanding of Google Analytics and other relevant content management and analytics tools
  • Ability to convert data into actionable insights
  • Experience working with Twitter, LinkedIn, Instagram, TikTok, Discord, and Telegram platforms
  • Ability to plan and execute multiple, complex campaigns while managing budget, timelines, stakeholders, and cross-functional communications
  • Team player with an enthusiastic attitude and entrepreneurial spirit who is on top of emerging audience development trends
  • Serve as the marketing brand owner and central point of contact for the B2C side of business focused on growing website visitors, subscriptions and engagement for sponsored products such as newsletters, webinars, and reports
  • Set the overall direction for audience acquisition, audience engagement, and traffic delivery
  • Work cross-functionally with editorial, product, and other marketing functions to develop and execute content marketing and distribution strategies (owned, paid, and partner channels) designed to expand readership and engagement of the theblock.co news site and newsletters
  • Work closely with the editorial team to develop a newsletter strategy that will focus on audience growth and deepening the engagement with newsletters
  • Develop and execute strategies to grow online reach across organic and paid search, email newsletters, social networks (paid & organic), and partnerships
  • Work with Marketing Operations & Analytics to gather user data across channels and identify trends and opportunities to improve growth and engagement strategies
  • Work with a soon-to-be hired social marketing to ensure maximum distribution of content while also gathering trends to share back with the business
  • Build audience segments to develop effective messaging, campaigns, and cross-promotion of different B2C products (web, newsletter, webinars, reports)
  • Collaborate with a soon-to-be-hired SEO expert on optimizing content but also use their insights as a lead to have the team create SEO-friendly, evergreen, content
  • Deliver on an increase in page views and unique visitors, newsletter subscriptions, and social media followers
The Block

51-200 employees

Digital assets
Company Overview
The Block's mission is to empower smart decisions about the ever-evolving landscape of digital assets.
Company Values
  • We are confidently humble. We jump in and roll up our sleeves. We know there’s always more to learn and we operate without egos.
  • We are actionably curious. We strive to be an expert in our field and always seek opportunities to expand our knowledge and skill set. We put our learnings into practice every day.
  • We practice tenacious ownership. Every day when we show up we are contributors, teammates, and owners. We rotate through those three hats with agility and without sacrificing accountability or consistency.
  • We practice respectful partnership. We treat others as we’d expect to be treated - with respect, concern, understanding, and patience.