Full-Time
Head of SEO and Owned Media
Confirmed live in the last 24 hours
Study.com
1,001-5,000 employees
Online education platform with diverse courses
Compensation Overview
$150k - $190kAnnually
Expert
Mountain View, CA, USA
Hybrid position requiring in-office attendance on Mondays, Wednesdays, and Thursdays.
You match the following Study.com's candidate preferences
Employers are more likely to interview you if you match these preferences:
- 15+ years of experience in SEO with a track record of successfully managing and growing high-traffic websites (direct to consumer and SaaS experience a plus)
- Demonstrated mastery of 'hands on' or 'hands off' approaches as a leader
- Proven experience directly inspiring and managing high performance teams in a dynamic fast-paced environment
- Strong understanding of ranking factors, search engine optimization practices, and content marketing strategies, including how AI impacts the future of SEO
- High technical proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz, SimilarWeb), web analytics and data analysis (Excel, Tableau, BigQuery)
- Experience with AI and machine learning applications in SEO and content marketing
- Excellent analytical, organizational, and project management skills
- Strong communication and interpersonal abilities to effectively collaborate all levels and stakeholders
- Ability to think creatively, strategically, and identify and resolve problems efficiently
- Develop and execute a comprehensive SEO strategy to increase organic search traffic, improve SERP rankings, and drive user engagement for our key direct-to-consumer business segments
- Analyze and leverage data-driven insights to identify growth opportunities and optimize content across multiple owned media platforms – including Google Search, YouTube, TikTok, forums and more
- Conduct technical SEO audits and implement necessary changes to improve site architecture, performance, and other technical elements affecting SEO performance
- Direct with cross-functional teams, including content, marketing, product, and engineering, to help meet SEO goals which are aligned with company objectives
- Develop and execute strategy to grow the brand, scale outreach and ultimately increase authority, relevant mentions and backlinks
- Lead strategy and execution for LLM injection and staying relevant in a shifting SEO landscape (AI Overviews, ChatGPT Search, Perplexity, etc.)
- Lead, mentor, and grow the global owned media and SEO team, providing guidance, setting expectations and driving accountability to achieve team and company goals
- Manage relationships with any SEO-related external vendors or partners as needed
- Stay updated with the latest SEO trends, Google algorithm updates, and industry best practices to ensure a competitive edge in search rankings
- Optimize the use of machine learning tools, AI and AI agents / automation to enhance team efficiency across all parts of the SEO optimization workflow to maximize SEO performance at scale
- Manage the team that is responsible for scaling Study.com’s ambassador and influencer program in owned media channels through strategic content initiatives and partners
- Monitor, report, and analyze SEO and owned channels performance metrics, adjusting strategies as needed to achieve desired results
- Leverage SEO to change the world and do well by doing good
Study.com provides a platform for online education, offering a variety of learning resources and courses tailored for students, educators, and professionals. The platform features video lessons, quizzes, and study materials that cater to K-12 students, college students, homeschoolers, and working professionals looking to enhance their skills. Users can access the content through a subscription model, which includes different plans such as the College Accelerator Edition that allows access to credit-granting exams. This model not only ensures consistent revenue but also offers group pricing for educational institutions, making it appealing for schools. Study.com stands out from competitors by providing a comprehensive library of resources and flexible learning options, aiming to meet diverse educational needs.
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
N/A
Headquarters
Mountain View, California
Founded
2015
Simplify's Take
What believers are saying
- Growing demand for AI-driven personalized learning tools benefits Study.com's offerings.
- Increased focus on social-emotional learning aligns with Study.com's educational resources.
- Hybrid learning models boost demand for Study.com's flexible online courses.
What critics are saying
- Smartwatch adoption in classrooms may distract from Study.com's educational focus.
- Parental support gaps could hinder the effectiveness of Study.com's resources.
- Generative AI tools like ChatGPT pose competition to Study.com's offerings.
What makes Study.com unique
- Study.com offers AI-enabled Praxis Core Prep for aspiring teachers, enhancing accessibility.
- The platform provides a wide range of courses for K-12, college, and professionals.
- Study.com's subscription model ensures steady revenue with flexible learning options.
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Benefits
100% paid health, vision, and dental insurance for employees
401(k) with employer match
20 - 30 PTO days each year (increases with tenure)
10 paid holidays
Work at home setup stipend
Company-sponsored gym memberships
Free Caltrain Pass
Tuition reimbursement and gift matching programs
Company News
New Study.com survey shows that educators believe a primary reason for academic gaps is lack of parent or family supportMOUNTAIN VIEW, Calif., Jan. 30, 2025 /PRNewswire/ -- A recent Study.com survey of elementary and middle school teachers found the primary reason for academic gaps is lack of parent or family prioritization of academics, according to 46% of respondents, and one that 87% of educators believe could be the top area for additional support to address learning losses. The other top causes for learning gaps include mental health and social-emotional struggles (38%) and lack of students completing their homework or studying (35%)
Study.com survey reveals a rise in smartwatch technology in classrooms nationwideMOUNTAIN VIEW, Calif., Dec. 16, 2024 /PRNewswire/ -- A recent Study.com survey of teachers with universal cell phone policies in their schools reveals a new challenge: smartwatches. With the holiday season approaching, 70% of teachers are concerned that smartwatches received as gifts will increase classroom distractions and further complicate efforts to maintain focus in schools already navigating cell phone bans
List recognizes the most transformational growth companies in digital learning skills MOUNTAIN VIEW, Calif., Dec. 12, 2024 /PRNewswire/ -- Study.com, provider of an award-winning online learning platform for K-12 curriculum, college courses and test preparation, has been named to the highly-anticipated 2025 edition of the GSV 150 for the fourth consecutive year. The prestigious annual list recognizes the top 150 private companies transforming digital learning and workforce skills
A young person is exploring Jinli Street in Chengdu, China, but there’s a twist — it’s all happening from a classroom in Delaware.Souvenir shops and food stalls fill the street. She sees a panda doll she wants to purchase, so she asks the seller in Chinese what it costs and uses her phone to make a payment, completing the transaction.It’s a new approach to an everyday exchange. The young person is an American 6th grader exploring Jinli Street via a tablet at Shue-Medill Middle School in Newark. Jinli Street is a photo simulation that uses ChatGPT created by local teacher Matt Saponaro using photos he took on one of his many trips to Chengdu.Matt Saponaro (Screenshot/LinkedIn)“They’ve never had any Chinese language exposure before,” Saponaro told Technical.ly. With generative AI, they can interact with the chatbot guiding them through conversational Chinese.Along with educators Zhaochun Li and Liping Wang, Saponaro teaches the Chinese immersion elective at the Christina School District middle school, where students use generative AI to learn about China, from the culture to the language.They use ChatGPT, on a phone or tablet, to navigate Chinese interactions and customs. For example, some modern norms in China differ from how things are done in the US, such as almost exclusively using phones to pay for things rather than cards or cash.Even if the students never visit China, it’s a cultural learning experience that students can use to help them navigate all kinds of experiences, from travel to coding.Building cultural and digital literacy in unisonThe unconventional class started out as a unit on China’s Mid-Autumn Festival, where students learned about the holiday’s food and mythology
Research evaluated priority populations in North Carolina and South Carolina to assess direct impact to a diverse educator workforce, leading to an eight-percentage point increase in pass rates. MOUNTAIN VIEW, Calif., Nov. 20, 2024 /PRNewswire/ -- As the U.S. K-12 student population becomes more diverse, with students from historically marginalized racial and ethnic identities comprising the majority of public-school students, it is critical that the educator workforce reflect the make-up of today's classrooms. That prompted the creation of Study.com's "Keys to the Classroom" initiative, focused on building a more robust and representative teacher pipeline to support student outcomes. As part of this initiative, Study.com partnered with TEACH, a national nonprofit that implements comprehensive, statewide teacher recruitment systems to identify and support prospective teachers on their path to the classroom, in North Carolina and South Carolina