Full-Time

Marketing Operations Manager

Posted on 7/31/2023

Biorender

Biorender

201-500 employees

Online platform for creating scientific illustrations

Energy

Mid

Remote in USA

Required Skills
Sales
Communications
SQL
Hubspot
Salesforce
Marketing
Requirements
  • You are detail-oriented, data-obsessed, process and action-oriented
  • You thrive in a fast-paced environment and can strategically manage competing priorities
  • You excel in collaborative cross-functional teams and can build trusted relationships with diverse stakeholders
  • You have a growth mindset - you are incredibly curious, eager to learn and open to feedback
  • You are resourceful and solution-oriented - you can scope out a problem, identify key open questions and leverage resources to accelerate learning and inform the solution
  • You are passionate about BioRender's mission and the acceleration of life science research and understanding
  • 3+ years of experience in marketing operations at a SaaS company (ideally product-led growth)
  • An understanding of SaaS business models, MQL and PQL strategies, and experience using Salesforce
  • Led successful implementation and management of marketing automation (i.e. Hubspot, Marketo, Pardot) and ABM (i.e. 6Sense, Demandbase, Terminus) platforms as part of a sophisticated marketing stack
  • Advanced Excel skills (comfortable with advanced functions, pivots, vlookups, etc); SQL experience valued
  • Excellent analytical, problem solving and communication skills
  • We are mission-driven, and work collaboratively towards our shared vision of improving scientific communication and accelerating scientific discovery: BioRender figures have appeared in more than 16,000 publications!
  • It's a product that users love! We have a world-class NPS and a community of loyal fans. Check out our Testimonials page to see what our customers are saying about us: https://biorender.com/testimonials/
  • We are profitable, funded solely by user growth, and growing more than 200% YoY with users in 200+ countries
  • We're remote-first and have team members across Canada and the United States. A physical office in Toronto is available, but you have the flexibility to work from anywhere
  • We're backed by top investors, accelerators, and some of the most successful life science entrepreneurs and philanthropists in the world including Y Combinator, Malala Fund founders, and Fifty Years VC
  • We are committed to building a warm, inclusive, and diverse environment. Check out how we make sure our employees come first
Responsibilities
  • Partner closely with our Head of Marketing and RevOps teams to build the marketing data infrastructure needed to enable BioRender's best operational business decisions
  • Work cross-functionally with Sales, Marketing, Product and RevOps leaders to further define and continue to iterate on a strategy for qualifying and scoring marketing leads (MQLs)
  • Drive business impact by proactively analyzing and advising on marketing funnel, demand generation and campaign performance to continuously drive incremental improvements to key metrics (e.g. impressions, click-through rates, sign-up/conversion rates, and marketing influence & ROI)
  • Establish and execute regular reporting of key marketing metrics across demand generation programs, marketing influence/attribution and account-based marketing campaigns
  • Be the subject matter expert and power user for marketing software and platforms to ensure they are performant and teams are leveraging them to the fullest potential
  • Own the marketing technology roadmap. Act as the main point of contact for the marketing technology stack vendors, reporting, data quality, validation rules, data governance, and maintenance

BioRender stands out as a leading company in the scientific communication sector, offering a unique platform that simplifies the creation of scientific graphics. Their competitive edge lies in their extensive library of pre-made icons and templates spanning over 30 fields of life sciences, making it accessible and user-friendly for scientists across disciplines. The company's commitment to enhancing science communication, backed by a team of dedicated engineers, illustrators, and entrepreneurs, fosters a dynamic work culture that values hard work, attention to detail, and a shared passion for science.

Company Stage

Seed

Total Funding

$17.2M

Headquarters

Toronto, Canada

Founded

2017

Growth & Insights
Headcount

6 month growth

8%

1 year growth

34%

2 year growth

147%
INACTIVE