Full-Time

Senior Manager Product Marketing-Lifecycle

WeTransfer

WeTransfer

201-500 employees

WeTransfer offers secure file transferring and creative collaboration


$175,000 - $190,000

Senior

New York, NY, USA

Required Skills
Marketing
Data Analysis
Requirements
  • 7+ years relevant product lifecycle experience ideally focused on subscription products
  • Experience of creating a lifecycle strategy for 1 or more products
  • History of leading successful lifecycle programs that drive retention
  • Comfortable putting together a short, medium and long-term lifecycle roadmap
  • Experience of working with finance teams to develop business cases that define targets and ROI
  • Experience of managing and delivering lifecycle campaigns in multiple markets
  • Expert in subscription lifecycle and the role product messaging can play throughout
  • Experience using data to inform and prioritize strategic decisions
  • Experience briefing in and giving feedback to creative teams
  • Experience of influencing the development of user journeys based on user segmentation
  • Fluent in English
Responsibilities
  • Develop and socialise a product marketing retention and lifecycle strategy and roadmap
  • Focussing on key customer segments like photographers and videographers, be the voice of the WeTransfer user within the company
  • Create the messaging for target audiences, and personalize user journeys
  • Manage the strategy, planning, and execution of products and features that drive retention
  • Partner with customer insights, product insights, user research and the product teams to identify opportunities and then work with channel leads to execute strategies for always-on retention programs
  • Work closely with marketing channel leads (email, social, growth marketing, performance marketing, brand marketing, analytics) to ensure consistent product messaging across each user touchpoint
  • Partner with peer Sr Product Marketing Manager to take products from their launch phase and bring them into the lifecycle program

WeTransfer offers secure file transferring and creative collaboration tools, leveraging secure file transfer protocols and creative collaboration features to facilitate seamless idea exchange.

Company Stage

IPO

Total Funding

$246M

Headquarters

Amsterdam, Netherlands

Founded

2009

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

2%

2 year growth

9%