Senior AP Executive

Omnicom preps for a high stakes CES. It's the holdco's first major showcase since acquiring IPG. With its $13.5 billion acquisition of Interpublic Group now closed, CES 2026 - taking place Jan. 6 - 9 in Las Vegas - is the first opportunity for Omnicom Group to show the market what it's now capable of as a combined company. The stakes are especially high this year, said George Manas, Omnicom's chief growth and solutions officer. "It's an opportunity to share the power of the new Omnicom with a much broader audience of our clients and other market participants," he said. It's also the first opportunity for Omnicom to show up as a unified brand, instead of its agencies operating separately as they have in past years. Audrey Kemp is a staff reporter for Adweek based in New York City.

John Wren: Omnicom 'very happy' with PR services as new holding company takes shape. The holding company CEO expressed confidence in his PR firms and said to expect less disruption with PR shops versus other Omnicom networks. NEW YORK: The same week he closed the biggest acquisition in the history of the agency business, Omnicom Group chairman and CEO John Wren expressed confidence in the PR firms he's brought together as part of the biggest holding company in the world. On a call with journalists from PRWeek and Campaign last week, Wren said Omnicom management is "very happy with PR." He added that the holding company's communications agencies "are going to probably have the least amount of disruption than most of the other bigger groups or crafts within the group." While Wren said acquisitions, disposals or agency combinations are always a possibility, he contended Omnicom will "have the strongest PR capability far and away in the globe." He described a PR arm with a combination of global agency brands and specialty shops such as public affairs and corporate firm Portland in the U.K. and public affairs agencies based in Washington, DC. "We're very happy with the PR group, I would dare say, more than any other group, looking at the practices of each of the major brands and networks," he said. Wren added that there has been "a lot of internal learning and improvement" as the holding company brings together firms from Omnicom and the former Interpublic Group. Omnicom closed its $9 billion acquisition of IPG on Wednesday, creating the world's largest marketing services holding company, nearly one year after the stock-for-stock deal was announced. Legacy Omnicom shareholders will own nearly 61% of the combined company, which will have pro forma revenue in excess of $25 billion. Wren is its chairman and CEO, while former IPG chief executive Philippe Krakowsky will serve as co-president and COO alongside Daryl Simm. The deal brings together several of the biggest PR agency brands in the world under the Omnicom banner. The agencies previously within OPRG include FleishmanHillard, Ketchum, MMC and Porter Novelli. IPG's Specialized Communications and Experiential Solutions unit, which houses most of the company's PR firms, is home to Dxtra Health and agency brands The Weber Shandwick Collective, Golin, Current Group and DeVries Global. In the third quarter of 2025, PR accounted for 9.3% of Omnicom's revenue, and Omnicom's PR group posted a revenue decline of 7.5% in the period. The PR firms within IPG's Specialized Communications and Experiential Solutions segment, such as Golin and The Weber Shandwick Collective, reported "low-single-digit growth." On Monday, before the combined holding company's first full day of trading, Omnicom also made a range of leadership appointments for its business segments. Chris Foster will continue to serve as CEO of Omnicom PR - all of the segments are dropping "group" from their names - - while Florian Adamski will be CEO of Omnicom Media, including OMD, Initiative, UM, PHD, Hearts & Science and Mediahub. Other business segment leaders are Sergio Lopez, CEO of Omnicom Production, including Content Solutions, Production Management and Studios; Duncan Painter, CEO of Flywheel Commerce Network and OmniPlus, featuring Flywheel and OmniPlus; Troy Ruhanen, CEO of Omnicom Advertising, including BBDO, McCann and TBWA; and Luke Taylor, CEO of Omnicom Precision Marketing, including Credera, Critical Mass and Rapp. Michael Larson was named CEO of Diversified Agency Services, with reports including: Dana Maiman, CEO, Omnicom Health; Mark O'Brien, CEO of Omnicom Branding, including Interbrand, Siegel+Gale, Sterling Brands, and Wolff Olins; and Luke Taylor, CEO of Omnicom Precision Marketing, including Credera, Critical Mass and Rapp. Asked about potential leadership changes at PR agencies, Wren said that while there are regional executives currently stepping into top executive roles at agencies, "In terms of disruption of any real size? No."

pizza pizza & mex take home two CMA awards! Media Experts IPG Inc. is thrilled to share that Pizza Pizza brought home two awards at the CMA Awards last Friday! Last but certainly not least, the Pizza Pizza Bipartisan Wings campaign took home a win in the Best of the Best category - an incredible honour. These wins are proof that bold ideas and strong partnerships truly create magic! A huge congratulations to everyone who helped bring these incredible campaigns to life. Your creativity and hard work are making waves across the country!