Primary Responsibilities

• You are the brand champion and expert while ensuring brand integrity in all respects.
• Plan, implement, and execute successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising).
• Responsible for each brands annual brand planning and P&L
• Deliver ROI against all financial and resource allocations and will be held accountable to their recommended investment strategy and results they produce.
• Responsible for both top-line revenues, related expenses and overall profitability of each brand.
• Work with sales and product development teams, responsible for on-going inventory management, sku rationalization, discontinued product programming and new product development.
• Set brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables.
• Manage and work closely with agency and 3rd party suppliers as required to develop brand, campaign and trade marketing programs
• Develop appropriate distribution strategies for each brand, including specialty retail, mass merchants, e-commerce and other channels as identified.
• Will hold joint responsibility for key customer relationships and sales presentations.
• Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
• Represent the company and provides support as needed at various trade shows and customer presentations.
• Provide ongoing reporting with President and extended team, to allow proper evaluation and measurement of brand activities and strategic recommendations based on analysis of all annual activities
• Work with internal product development teams to ensure each brands product lines live up to the brand strategy and vision as created by the brand manager.
• Become the “go-to” resource within the company for all brand direction, product development, distribution strategy and P&L related decisions.
• Perform other duties as necessary to support the objectives of division and company

Areas of Oversight (via internal or 3rd party)

• Provide leadership in other areas of digital marketing: SEO, SEM, PPC, email marketing, Google Analytics, Website UX and paid social advertising.
• Social media strategy
• Maintain and ensure brand website presence is optimized and reflects the current brand positioning, product line-up and e-commerce opportunities.
• Identify specific distribution channel and customer opportunities with the sales team

Qualifications/Skills:

• Experience in brand strategy planning and execution
• Consumer communication strategy, planning and execution
• Entrepreneurial in spirit and a proven brand and business development leader
• Successful vendor management
• Strategic thinking
• Written and oral presentations skills with key customers
• Relationship development & management with key customers
• Omni-channel brand management, including owned / e-commerce channels
• Business analysis
• Consumer targeting, segmentation & insights
• Financial acumen
• Creative development

Education and Experience Requirements:

• Bachelor’s degree in marketing or related field
• 5+ years of experience in marketing
• General brand management experience
• Strong proficiency in Microsoft Excel/Power Point/Word