Sr Media Analyst

About us:

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn’t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win

Position Overview:
As a Sr. Media Analyst, you will be a subject matter expert in programmatic media buying leading end-to-end programmatic engagements, actively managing advertiser’s budget and media performance across operated and owned and programmatic placements. You will own and manage the complete programmatic campaign life-cycle inclusive of implementing the programmatic media strategy, conducting continuous audience and media research, executing programmatic buys, creating performance reports and implementing optimizations. You will also create, activate and manage campaigns across DSPs and maintain a deep understanding of campaign management and optimization strategies along with providing detailed account analysis and campaign updates on an ongoing basis to ensure that we are delivering performance for advertisers goals. Performing evaluation of inventory sources, data, analytics solutions and technology platforms options in marketplace and develop roadmaps to help clients establish and achieve their programmatic media objective would be integral to the role. You will also lead consultative engagements by collaborating with internal stake-holders, our advertisers and their marketing agencies to contribute to the strategic insights. Being a thought leader by staying ahead of industry trends and sharing knowledge and best practices  with the wider teams would be beneficial to the role.

Responsibilities

• Must have a background working with Trading Desks, Desktop and/or Mobile digital media planning/buying tools, DSPs, SSPs, or Exchanges
• Have a core operational understanding of critical programmatic campaign components such as: brand safety guidelines, ad viewability, and filtering for suspicious and/or fraudulent media activity
• Be extremely detail-oriented, have the ability to prioritize and manage time efficiently among multiple client campaigns and daily tasks, and be able to work effectively under pressure
• Engage consistently with the partners & stakeholders to better understand their needs and drive solutions based on those needs
• Responsible for the overall category delivery pacing & performance.
• Accountable for the MOM overall category operational health rate which includes, KPI, error free execution, incremental sales, upsell revenue etc.,
• Work in alliance with all team members and thereby bring in consistency with performance for the top / critical account of the category
• Involve actively in category specific practices discussion with manager and contribute towards process improvisation
• Participate in training & development planning program for new hires.
• As SME, will be the first point of contact for the partners and stake holders for any trading related queries which includes process, QA, platform troubleshooting etc.,
• Willing to work on extended business projects in collaboration with other marketing / digital team
   

About You:

• Minimum of Bachelor's degree or higher in marketing, economics, or technical specialty
• Minimum 8-10 years of experience digital / programmatic marketing
• Minimum of 3-5 years of experience buying and actively optimizing programmatic media campaigns using major DSPs.
• Team player and keen to share knowledge with the peers, contributes/respects own ideas and those of others equally.
• Solid understanding of the omni channel paid media practices to create a cohesive, customized programs for the customer.
• Experience with media planning and forecasting across an entire digital media program.
• Ability to manage multiple responsibilities in a fast paced environment.
• Previous experience managing large media accounts at a paid media agency. Passionate about media, data, analytics and technology.
• Experience in understanding & performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.