Simplify Logo

Full-Time

Product Marketing Manager

Confirmed live in the last 24 hours

MiQ

MiQ

1,001-5,000 employees

Programmatic media solutions for digital advertising

Data & Analytics
Consulting
Entertainment

Compensation Overview

$125k - $135kAnnually

+ Bonus + Commission

Mid

New York, NY, USA

Hybrid work environment.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
Salesforce
PowerPoint/Keynote/Slides
Requirements
  • 3-5+ years of professional experience including 2+ years of product marketing experience in the software, programmatic advertising, or adtech industry is required
  • Connected TV and/or Commerce Media experience is preferred
  • Clear, confident and persuasive communicator in both written and verbal forms
  • Expert experience with Google Slides, PowerPoint, or other presentation software
  • Strong project management skills to manage multiple deliverables at a time while managing expectations of key stakeholders and meeting deadlines
  • Creative thinker who can relate industry challenges to MiQ solutions and clearly explain complex concepts in simplified, written and visual formats
  • Detail oriented, highly organized, and hands-on with tasks to meet deadlines and solve any challenges that may arise
  • Experience working within Seismic, Salesforce, Hubspot, or other martech platforms is a plus
  • A can-do attitude to provide energy, drive, and enthusiasm – aligned with MiQ’s values
  • A desire to grow your career as the company continues to scale
Responsibilities
  • Create and maintain product sales materials, customer communications, and other collateral (including sales slides, one sheets, email outreach templates, FAQs, and more)
  • Execute go-to-market strategies for omnichannel programmatic advertising products and vertical solutions, highlighting MiQ’s unique differentiators
  • Coordinate with key cross-functional stakeholders across Product, Sales, Marketing, Sales Strategy, Operations, and other teams, working within the established go-to-market process
  • Plan and manage highly effective commercial training and enablement programs
  • Coordinate and deliver internal communications to reinforce enablement programs
  • Project manage the end-to-end collateral production process with the Global Design team, ensuring deliverables are executed with high quality and on time
  • Gather field intelligence from US commercial teams, and stay up to date on industry trends and the competitive landscape
  • Manage and maintain internal enablement resources and administration of the Sales Portal
  • Track and analyze product marketing metrics to measure success
  • Maintain clear communication and expectation setting with all stakeholders, flexing communication style to persuade and influence positive outcomes

MiQ specializes in programmatic media solutions, focusing on data-driven marketing campaigns in the digital advertising market. The company optimizes automated ad purchases that target specific audiences in real-time, helping clients like marketers and advertising agencies enhance their campaign effectiveness. MiQ provides a range of services, including data analytics, creative build, and trading insights, to maximize return on investment (ROI) for its clients. Its agnostic model allows it to work with any data, demand-side platform, publisher, or exchange, ensuring tailored solutions for each client. Unlike many competitors, MiQ emphasizes its expertise in data science and programmatic trading, which sets it apart in a crowded market. The company's goal is to support international expansion and client growth while delivering better marketing results through its comprehensive programmatic media solutions.

Company Stage

Seed

Total Funding

$1M

Headquarters

London, United Kingdom

Founded

2006

Growth & Insights
Headcount

6 month growth

8%

1 year growth

8%

2 year growth

8%
Simplify Jobs

Simplify's Take

What believers are saying

  • MiQ's expansion into new markets like Australia and the UK with their TV Intelligence platform demonstrates their commitment to innovation and market leadership.
  • Strategic leadership hires and promotions, such as the appointment of Ryan Griffin and Jason Furlano, indicate a strong focus on scaling the business and enhancing client service.
  • The company's proactive approach to cookieless audience targeting positions it as a forward-thinking leader in privacy-compliant advertising solutions.

What critics are saying

  • The highly competitive nature of the digital advertising market requires MiQ to continuously innovate to maintain its edge.
  • Dependence on performance-based revenue models like CPM and dCPM can lead to financial volatility in fluctuating market conditions.

What makes MiQ unique

  • MiQ's agnostic model allows it to work with any data, DSP, publisher, or exchange, providing unparalleled flexibility compared to competitors tied to specific platforms.
  • Their strong focus on data science and analytics ensures highly optimized programmatic campaigns, setting them apart in a crowded digital advertising market.
  • The recent partnership with private equity firm Bridgepoint supports MiQ's long-term growth strategy, emphasizing international expansion and client growth.

Help us improve and share your feedback! Did you find this helpful?