Full-Time
Vice President
Growth Marketing
Confirmed live in the last 24 hours
Business management software for home services
Consumer Software
Senior, Expert
United States
Required Skills
Sales
Marketing
Data Analysis
Requirements
- 10+ years of experience in marketing with extensive growth marketing leadership
- 2+ years SaaS experience at the senior leadership level
- Bachelor's or advanced degree in business, marketing, related field or equivalent work experience
- Proven track record delivering high impact product growth strategies
- Experience owning a product growth target coupled with multiple product and feature launches per year
- Data-driven, highly analytical approach to growth marketing with proven discipline and rigor combined with a high level of curiosity and ability to problem solve
- Experience leading and growing a team to rapidly experiment and implement solutions
- Ability to provide vision and direction to senior leadership while translating plans into focused and manageable goals to your direct and indirect team
- Highly organized with strong project management skills, capable of managing multiple priorities and delivering results in a fast-paced environment
- Proven experience implementing new processes, setting KPIs, monitoring results, and the ability to pivot when required
Responsibilities
- Lead the Growth Marketing team to rapidly design and build experiments that lead to accelerated product / feature adoption and increased LTV
- Ensure Pros experience the full power of our products and solutions through deep and evolving understanding of our market segments and Pro pain points
- Develop effective growth marketing strategies defined by market segments and business size for retaining users and expanding their in-app and sales-assisted conversions
- Assess and qualify product-market fit to optimize the right features for each Pro’s needs given their industry, size, and level of tech adoption
- Create, test and iterate Sales-led and Product-led conversion experiments across multiple market segments simultaneously, delivering offers at the right time for each Pro
- Develop and execute strategies to preemptively address customer retention and lifetime value through targeted engagement campaigns
- Collaborate cross-functionally to ensure a seamless customer communication journey across Sales, Customer Success, Marketing, Analytics and Product
- Work with the larger marketing and creative team to develop marketing assets that align with our voice, tone & brand guidelines (landing pages, emails, videos, one-sheets, etc)
- Responsible for performance against key top-line business goals including increasing sales, revenue growth, and minimizing churn
Housecall Pro provides business management software for home service professionals, offering advanced scheduling and dispatching tools, one-click digital invoicing, and QuickBooks integration. The software is tailored to streamline operations for HVAC, Plumbing, Electrical, Cleaning, and other field service businesses.
Company Stage
Series C
Total Funding
$204.3M
Headquarters
Denver, Colorado
Founded
2013
Growth & Insights
Headcount
6 month growth
↑ 8%1 year growth
↑ 18%2 year growth
↑ 86%Benefits
medical, dental, vision, life, disability
401(k)
Paid holidays and flexible PTO
Equity
Monthly tech reimbursements
Remote work
Learning & development
Office setup reimbursement