Director – Growth Marketing
Posted on 2/7/2023
Experience Level
Desired Skills
  • 8+ years of professional experience, with 6+ years in B2B SaaS marketing (preferably in a Revenue Marketing, Demand Generation, Growth Marketing or Marketing Operations leadership role in a high growth environment)
  • Strong track record of developing high-performing teams and effectively collaborating with sales development and sales teams to impact volume, value, velocity and conversion across the funnel
  • Knowledge of marketing automation and CRM best practices; Hubspot and/or Salesforce experience preferred
  • Advanced knowledge of SEO, SEM, conversion rate optimization, account-based marketing / ABX, and lifecycle management
  • Experience working across market segments (from SMB to Enterprise)
  • Ability to get into the weeds with your team without losing sight of the big picture
  • Top-notch analytical skills with a proven ability to work through data and attribution models to find opportunities and actionable insights
  • Lead growth marketing strategy to achieve business-critical KPIs (volume, retention, conversion) and report to executives on performance and ROI
  • Build, execute and measure campaigns across owned and paid channels (particularly SEO, CRO, email, chat, SEM and display)
  • Develop a data-driven, customer-centric foundation for each channel that supports ongoing business needs
  • Establish an experimentation-based approach to introducing new and emerging channels for customer acquisition and improving marketing efficiency, predictability, and scale
  • Collaborate and align across Marketing, Sales, Rev Ops, and Finance to inform budgeting, forecasting and reporting
  • Partner with sales and sales development on maximizing conversions of marketing-generated leads and extracting the most value from marketing campaigns and data
  • Work with the Product Growth team to leverage the product to drive customer acquisition, retention and expansion (Product Led Growth)
  • Manage, develop and inspire the Growth Marketing team
  • Pipeline and Marketing Qualified Account (MQA) targets
  • Pipeline sourced
  • Campaign efficiency and effectiveness
  • Website and lead conversion
  • Established cadence of activity, reporting and feedback that increases pipeline
  • Development of inbound/outbound pipeline strategy for multiple segments (SMB, mid-market, enterprise) in collaboration with sales leadership Recruitment and development of a world-class growth marketing team
Desired Qualifications
  • Transparent Compensation. We offer competitive geo-neutral pay in the U.S. and review compensation at least once annually to ensure internal equity and alignment with the external market. Depending on the role, we offer either a standardized program or attainable commission structure and an opportunity to earn equity in the company. All employees are eligible for our 401(k) plan
Muck Rack

201-500 employees

Public Relations Management (PRM) platform
  • Fully distributed
  • Geo-neutral compensation
  • Time off
  • Health, vision, & dental insurance
  • 401k
  • Paid parental leave
  • Full WFH setup reimbursement
  • Learning & development
Company Core Values
  • Customer devotion
  • Resilience
  • Ownership
  • Transparency