Full-Time
Media Effectiveness Manager
Sweaty Betty
Posted on 5/16/2026
Wolverine World Wide
1,001-5,000 employees
Global footwear company with multiple brands
No salary listed
London, UK
In Person
 Growth & Marketing (1) |
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- Proven experience in growth marketing, paid media, marketing analytics, or performance measurement.
- Strong understanding of attribution (MMM, MTA, incrementality) and how to balance it with in‑platform signals.
- Hands‑on experience designing, analysing, or coordinating marketing experiments.
- Excellent quantitative skills with the ability to translate complex data into actionable insights.
- High level of comfort with scenario modelling, and investment decisioning.
- Strong cross‑functional communication and stakeholder management skills.
- Identify, launch, and scale experimental campaigns across both business‑as‑usual and emerging digital platforms.
- Rapidly iterate on creative, messaging, and audience strategies to continually improve performance.
- Explore high‑impact offline media opportunities to diversify the acquisition mix and drive incremental reach.
- Establish KPIs for new channels and ensure reporting clarity across stakeholders.
- Develop and maintain a holistic, cross‑channel view of paid media performance.
- Consolidate insights from individual channel managers into a cohesive narrative that informs strategy and investment decisions.
- Identify opportunities across channels to drive incremental revenue and improve efficiency.
- Identify, test, and scale growth levers across paid, owned, and emerging platforms.
- Conduct audience research, competitor analysis, and market testing to uncover new opportunities.
- Collaborate with product, brand, and e‑commerce teams to align marketing activity with business objectives.
- Act as the internal owner of cross‑channel budget allocation.
- Partner with our attribution provider to ensure budget decisions align with incrementality and cross‑channel value.
- Continuously evaluate budget distribution to maximise ROI, ensuring spend reflects performance insights from attribution, analytics, and in‑platform data.
- Lead the development of the paid media measurement roadmap.
- Design and coordinate incrementality experiments across channels (e.g., geo‑tests, audience splits, holdouts).
- Partner with analytics to validate results and integrate learnings into ongoing optimisation.
- Own the documentation, governance, and communication of measurement frameworks.
- Work closely with the CRO Manager to ensure landing page performance, conversion strategies, and testing plans align with paid media efforts.
- Partner with our analytics team to ensure data accuracy, reporting evolution, and alignment on measurement best practices.
- Influence cross‑functional stakeholders through clear storytelling and strong analytical rationale.
- Experience working with analytics platforms (GA4, Looker, etc.).
- Familiarity with CRO experimentation frameworks.
- Retail or ecommerce experience.
Wolverine World Wide is a global footwear company that owns and manages a diverse portfolio of brands, including Saucony, Keds, Stride Rite, and Sperry Top-Sider. The company develops and sells a range of shoes and related products for everyday wear and performance across its brand lineup. Its products are produced through the company’s network of brands, suppliers, and manufacturing partners, offering different styles, materials, and price points to meet various consumer needs. Wolverine World Wide differentiates itself by consolidating well-known heritage brands under one corporate umbrella, pursuing growth through strategic acquisitions and brand expansion, and emphasizing sustainability in its product design and operations. Its goal is to provide high-quality footwear at scale while expanding its global footprint and ensuring responsible, long-term value for customers and stakeholders.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Rockford, Illinois
Founded
1883
Simplify's Take
What believers are saying
- Q1 2026 revenue rose 11% to $457.6 million, beating expectations.
- Saucony revenue jumped 20.1% and Merrell grew 12.7%, proving core brands are accelerating.
- Net debt fell $85 million, while adjusted EPS guidance rose to $1.51.
What critics are saying
- Tariffs remain a direct margin threat, and management already flagged continued headwinds.
- Growth depends heavily on Saucony and Merrell; one miss breaks the turnaround narrative.
- Wholesale concentration and shifting DTC preferences expose Wolverine to retailer pullbacks and discounting pressure.
What makes Wolverine World Wide unique
- Merrell, Saucony, and Wolverine anchor a diversified footwear portfolio across outdoor, running, and work.
- Wolverine owns sixteen sub-brands, including Cat, Bates, Hush Puppies, Chaco, and Stride Rite.
- The company combines product innovation, full-price discipline, and digital marketing with Microsoft Azure predictive AI.
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Benefits
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Company News
Wolverine: Q1 earnings snapshot. * STATS Perform dba Automated Insights * May 14, 2026 ROCKFORD, Mich. (AP) - ROCKFORD, Mich. (AP) - Wolverine World Wide Inc. (WWW) on Thursday reported first-quarter net income of $20.2 million. The Rockford, Michigan-based company said it had net income of 24 cents per share. Earnings, adjusted for non-recurring costs, were 25 cents per share. The results surpassed Wall Street expectations. The average estimate of five analysts surveyed by Zacks Investment Research was for earnings of 22 cents per share. The footwear maker posted revenue of $457.6 million in the period, which also beat Street forecasts. Six analysts surveyed by Zacks expected $446.8 million. Wolverine expects full-year earnings in the range of $1.43 to $1.58 per share, with revenue in the range of $1.96 billion to $1.99 billion. For copyright information, check with the distributor of this item, STATS Perform dba Automated Insights.
Green Century proposal charts path for Wolverine Worldwide's climate goals. Media contacts. Boston, May 13th, 2026 - Wolverine Worldwide, owner of footwear brands Merrell and Saucony, recently started disclosing its carbon emissions. Now, investors are calling on the company to take a bigger step. Shareholders voted last Thursday on a Green Century Capital Management (Green Century) proposal calling for Wolverine to adopt goals for reducing its air pollution. The proposal received 10.6% of votes cast. "Disclosing emissions is a starting but not end point," said Leslie Samuelrich, president of Green Century. " Without a reduction target, there's no guarantee that Wolverine's board or management will reduce emissions or the climate risk they face." This is the second consecutive year that Green Century has urged the footwear and apparel giant to create targets to mitigate the risks its recently reported emissions pose to the planet and company profits. The importance of taking action is rising with global warming. Climate change increased average temperatures across every U.S. county in 2025, and footwear and apparel companies are feeling the heat. The Apparel Impact Institute projects that the fashion industry is racing toward a 34% drop in profits by 2030 unless companies cut emissions. Fashioning industry progress As fashion trends speed up, the industry's climate footprint grows just as rapidly. Industry-wide emissions grew 7.5% in 2023, the first year-over-year increase since tracking began in 2019. By 2030, the sector's climate emissions are projected to rise another 55%. This projection is partly due to fast-fashion companies massively scaling their global production of clothes - and their byproduct, global-warming carbon. In response, more than 85% of leading fashion and apparel brands have announced public goals to reduce emissions, often during the production and processing of products responsible for the majority of total emissions. Wolverine's direct competitors Brooks, Crocs, Puma, and Deckers (the parent company of Hoka) are just a few of the brands with concrete written goals and plans to reduce their climate impact. Wolverine fails to lead the pack Despite Wolverine's marketing highlighting its sustainability mission of "sharing the simple power of being outside," it has yet to set a target to guide and measure its progress on preventing climate pollution. By failing to protect the nature its customers value, the company risks its reputation and appeal to the 80% of Americans who expect climate action from both the government and companies. Meanwhile, companies with climate targets are demonstrating progress and may see potential profits. Puma has reduced its supply chain emissions 22% since 2017, putting it on track to meet its 2030 target. Crocs has decreased the emissions from producing its popular Classic Clog 10% since 2021. Cutting product emissions by securing sustainable raw materials now helps companies tap into an associated 6% average increase in profit over five years. "Wolverine would serve its customers and investors well by trekking toward climate targets," said Green Century Shareholder Advocate Giovanna Eichner. "A publicly accountable goal would prove it's serious about pursuing the cost savings and emissions cuts its peers are already on the way to achieving."
Wolverine World Wide has partnered with Yobi and Microsoft to deploy predictive behavioural AI on Microsoft Azure across its Merrell and Saucony brands, aiming to improve marketing effectiveness and accelerate customer acquisition. The company plans to expand Yobi's AI technology across its portfolio for its largest annual campaign. The partnership comes as Wolverine reaffirmed its annual dividend of $0.40 per share and issued 2026 guidance projecting revenue of $1.96 billion to $1.99 billion and adjusted earnings per share of $1.35 to $1.50. Despite the digital investment, the company faces challenges including wholesale exposure and tariff risks. Analysts project Wolverine's narrative targets $2.2 billion revenue and $157.9 million earnings by 2029, requiring 5.6% annual revenue growth.
Yobi partners with Microsoft on Enterprise AI model for predictive behavioral intelligence. Collaboration unlocks unprecedented access to ai-powered personalization for enterprises. Yobi and Microsoft technologies propel Wolverine Worldwide inc.'s (NYSE: WWW) Merrell and Saucony brands to higher ROI and accelerated new customer acquisition across priority audiences. Yobi, the leading behavioral AI company, today announced a strategic partnership with Microsoft to unlock predictive consumer intelligence for U.S. enterprises. Built on the Microsoft Azure cloud computing platform, Yobi has compiled the largest consented consumer database in the U.S., helping organizations ethically access vast behavioral datasets to develop predictive AI models without compromising consumer privacy. Together with Microsoft, Yobi is leveling the playing field for U.S. enterprises by unlocking access to the scale of behavioral intelligence once reserved for the largest online advertising platforms. Yobi's behavioral foundation model is changing how businesses use customer data to drive growth, placing privacy and consent at the center of its model. "Understanding and predicting customer intent is a competitive necessity, but enterprises today face a data disadvantage," said Max Snow, CEO and co-founder of Yobi AI. "As the leading cloud provider for AI, Microsoft Azure offers infrastructure and best-in-class tooling that allows Yobi to train proprietary 700B parameter models - unlocking for companies like Wolverine the ability to optimize sales without compromising privacy." The Yobi Effect on Enterprise Performance Advertising Today's dominant social and search platforms are optimized for late-stage, lower-funnel shoppers already close to purchase. While effective for conversion, this approach naturally prioritizes known, repeat, or already-in-market buyers, often resulting in spend that sustains demand rather than grows it. Yobi enables brands to reach net-new audiences earlier in the customer journey, converting previously untapped shoppers into high-LTV customers and driving actual incremental growth. Apr 10, 2026 Prev Next 1 of 42,834 For Wolverine Worldwide, one of the world's largest footwear designers and brand licensors, partnering with Yobi is delivering some of the strongest incremental returns its brands have recorded outside of paid search and social. In 2025, Wolverine's Merrell and Saucony brands used Yobi's AI to reach high-value shoppers at the top of the funnel, driving meaningful net-new customer acquisition and powering revenue that outperformed legacy channels. The results validate a straightforward thesis: personalization at scale can unlock outsized returns by reaching consumers that traditional channels miss. "Yobi's Behavioral AI enables us to target the right audiences with precision. By supplementing our customer knowledge with enriched data, Yobi helps us personalize at scale - driving stronger engagement and measurable results across Wolverine Worldwide's portfolio of brands," said Chris Hufnagel, President and Chief Executive Officer. Wolverine has ambitious targets for AI infrastructure, and the company is primed to leverage Yobi's advanced behavioral AI on Microsoft Azure across its portfolio of brands for its largest campaign of the year. AI is Only as Strong as the Data it is Trained On Unlike LLMs, which are trained on vast amounts of text and optimized for language generation, Yobi's behavioral foundation model uses real-world data like purchases, store visits, and marketing conversions to understand and predict consumer intent. This enables enterprises to personalize outcome modeling around the business metrics that matter the most to their priorities. For example, creating personalized online and in-store experiences, discovering the best next customer, and transforming shopper loyalty. "By combining Yobi's consented behavioral data with Microsoft's cloud and AI platform, organizations like Wolverine Worldwide are gaining critical insights that improve customer engagement and drive meaningful business growth," said Judson Althoff, CEO of Microsoft's commercial business. "This partnership reflects our commitment to building AI solutions that are both innovative and responsible, with trust and privacy at the core." First-party data is the foundation for customer insights, yet only the largest advertising platforms have been able to capture behavioral signals at scale - and often at a prohibitive cost for enterprises. Yobi is an equalizer. By creating privacy-preserving customer representations that surface intent signals without exposing personal details, Yobi grants businesses of all sizes access to predictive insights. Microsoft customers can purchase Yobi through the Azure Marketplace to securely centralize their permissioned consumer data, enrich it with Yobi's behavioral signals, and activate it in real time to drive measurable outcomes, from revenue growth to improved customer acquisition and higher return on ad spend.
Wolverine Worldwide's stock has dropped 41.3% to $16.65 per share since September 2025. Despite the cheaper valuation, analysts recommend avoiding the footwear company for several reasons. The company's revenue has stagnated, with trailing 12-month sales of $1.87 billion roughly matching levels from five years ago. Whilst earnings per share grew at a 7.8% compound annual growth rate over five years, this was achieved through cost-cutting rather than revenue growth. Analysts expect Wolverine's free cash flow margin to remain flat at 6.7% over the next year. The stock currently trades at 11 times forward price-to-earnings ratio. Analysts consider this valuation fair but believe the upside potential is limited compared to downside risks, recommending investors look elsewhere for better opportunities.