Internship

Business Analytics Intern

Confirmed live in the last 24 hours

IPG DXTRA

IPG DXTRA

51-200 employees

Healthcare marketing solutions and strategies

Compensation Overview

$20/hr

Washington, DC, USA

Category
Data Science
Data Analysis
Data & Analytics
Business & Strategy
Required Skills
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • Bachelor’s degree
  • Availability: 40 hours a week throughout the duration of your internship
  • Basic understanding of statistics, digital analytics, and data visualization
  • Strong verbal and written communication skills
  • Strong organizational skills
  • Strong time-management skills
  • Strong critical-thinking skills
  • Expertise with Microsoft Office Suite, primarily in Excel and secondarily in PowerPoint
Responsibilities
  • Conduct, compile, and present analyses to inform the strategic direction of integrated campaigns
  • Carry out social media listening research to identify trends in online conversations and to pinpoint key influencers
  • Use web and social media analytics platforms to measure campaign and content performance and provide data-backed recommendations for optimization
  • Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
  • Participate in strategic brainstorming sessions when invited by account leads or supervisors
  • Sanitize raw data inputs and perform quantitative analysis in Microsoft Excel
Desired Qualifications
  • Interest in data-based storytelling or data journalism
  • Basic understanding of intersection of traditional and digital media platforms and familiarity with developments in the media industry
  • Experience working with or interest in web analytics, social and traditional media monitoring, and social media analytics platforms
  • Experience working with or interest in data visualization tools and creative ways to display information
  • Keen eye for data trends and the ability to solve strategic business and communications problems
  • Familiarity with developments in the media industry, plus knowledge of a variety of social platforms (i.e. Facebook, Twitter, LinkedIn, Instagram, Snapchat, etc.) and the latest news and trends affecting these channels

IPG Dxtra Health provides marketing solutions specifically designed for the healthcare industry. The company works with various clients, including healthcare providers, pharmaceutical companies, and medical technology firms, to help them communicate effectively with their audiences. Their approach involves using cultural insights and advanced marketing strategies to create tailored campaigns that address the unique challenges of the healthcare sector. Unlike many competitors, IPG Dxtra Health emphasizes a strong commitment to data privacy and compliance with regulations like GDPR and CCPA, ensuring that client and consumer information is protected. The main goal of the company is to drive success and growth for its clients through customized marketing efforts.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for telehealth marketing as telemedicine becomes mainstream.
  • Growing importance of personalized marketing driven by data analytics and AI.
  • Expansion of digital health technologies creates new marketing opportunities.

What critics are saying

  • Emerging digital marketing agencies in healthcare could erode market share.
  • Rapid evolution of AI tools may outpace current technological capabilities.
  • Heightened scrutiny on healthcare marketing practices could increase compliance costs.

What makes IPG DXTRA unique

  • IPG DXTRA offers premium design services with a global team of experts.
  • Specializes in healthcare marketing with tailored solutions for complex industry challenges.
  • Strong commitment to data privacy, complying with GDPR and CCPA regulations.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Tuition Reimbursement

Juice Money

Flexible Work Hours

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit