Full-Time

Resident – Media Buying & Planning

Posted on 10/1/2024

VaynerMedia

VaynerMedia

501-1,000 employees

Full-service digital marketing agency

Data & Analytics
Consulting
Consumer Goods

Compensation Overview

CA$20Hourly

Entry

Toronto, ON, Canada

This position is a three-month temporary residency with the potential to go full-time immediately following.

Category
Growth Marketing
Growth & Marketing
Required Skills
Excel/Numbers/Sheets
Google Analytics
Requirements
  • Advanced skills in Excel or Google Sheets including pivot tables, V-Look Ups, and macros.
  • Experience buying media on the following platforms a plus but not mandatory: Social: Meta (Facebook and Instagram), Snapchat, TikTok, Pinterest, LinkedIn; Google: Youtube, Search, Display; Amazon (AMS, Amazon DSP, AMG); Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.); Connected TV/OTT (Roku, Hulu, etc.); Digital Audio (Spotify, Pandora, etc.)
  • Comfort working with analytics, attribution and measurement systems a plus but not mandatory: Google Analytics; MOAT/IAS/Double Verify; Nielsen/Millward Brown/Oracle Measurement.
  • You are driven and hungry for success, and always want to learn more.
  • You are a team player who enjoys collaboration.
  • You have a proven record of managing multiple projects at once.
  • You have the ability to stay highly organized and efficient in a fast-paced, high-energy environment.
Responsibilities
  • Bid and place campaigns within various digital platforms (ie: Google, Meta (formerly Facebook), Trade Desk, Amazon, etc) and manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
  • Ensure campaigns are pacing effectively and efficiently according to plan by regularly monitoring performance and making changes when necessary.
  • Execute client-facing deliverables: pacing reports, campaign build, ad-hoc analysis, in-platform optimizations, etc
  • Manage media investment across various platforms daily, weekly, and on a quarterly basis.
  • Collaborate with managers and supervisors on upcoming campaigns determining best platforms, target audience, and effective strategies to implement.
  • Gradually level up responsibilities to include communicating with, and making recommendations to, clients through performance insights and results.

VaynerMedia provides a range of digital marketing services aimed at helping brands achieve their business goals. Their offerings include strategy development, creative content creation, media buying, eCommerce solutions, production services, and influencer marketing. The agency works with clients of all sizes, from large corporations to startups, to help them effectively engage with their audiences in the digital space. VaynerMedia's approach is characterized by a combination of creativity and data analysis, allowing them to create marketing campaigns that are not only appealing but also effective in generating a return on investment for their clients. What sets VaynerMedia apart from its competitors is its focus on cultural relevance and empathy in its campaigns, ensuring that the messaging resonates with consumers. The goal of VaynerMedia is to drive meaningful business outcomes for its clients by leveraging its expertise in the digital landscape.

Company Stage

N/A

Total Funding

$2.1M

Headquarters

New York City, New York

Founded

2009

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Simplify's Take

What believers are saying

  • Increased focus on short-form video content drives higher engagement rates for brands.
  • AI-driven content creation tools enhance personalized marketing materials, boosting client ROI.
  • Brands leveraging AR in marketing strategies create immersive consumer experiences.

What critics are saying

  • Increased competition in influencer marketing may dilute VaynerMedia's unique offerings.
  • Rapid evolution of social media algorithms requires constant adaptation and strategy shifts.

What makes VaynerMedia unique

  • VaynerMedia integrates creativity with data-driven insights for tailored marketing solutions.
  • Led by Gary Vaynerchuk, the agency benefits from strong personal branding and thought leadership.
  • VaynerMedia's global reach allows it to serve diverse clients, from startups to multinationals.

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