The team:

Product marketing at Celonis is strategic, scrappy, and tight-knit. We value leading with empathy in our interactions, working closely with each other and other teams (often deliberately delivering projects as mini teams or co-leads of two), giving back together, and making things as simple as possible. Each product marketer is the CMO of their solution domain and focused on four pillars:

1. Defining and executing product and solution positioning, messaging, and launches 
2. Enabling and supporting the go-to-market and marketing teams
3. Informing product strategy
4. Driving product adoption and success.

The role:

We’re looking for someone who loves products and wants to spend their time thinking about, talking about, and working on positioning them. In this role, you’ll be a member of the solution product marketing team, reporting to the Director of Product Marketing for our solutions. Each product marketer owns specific solution domains, and becomes the subject matter expert on those domains, their value proposition, competition, and contributes to their roadmap. You will partner with our solution product leads for your specific domain and lead our solution positioning and go-to-market strategy.

You’ll work hand in hand with our product and our go-to-market teams – think sales and presales – as well as our marketing team. 

The work you’ll do:

• Partner one-to-one with your product counterpart: join customer calls together, learn about the hypotheses, test and build your solution, and put a plan together to jointly execute to bring high-value solutions to market and successfully drive their adoption
• Deep dive and research your domains fully, understand the key thought leadership being produced by others in the space, proactively keep pace with competitors and trends, and understand the common terminology used by customers
• Teach yourself how a solution works by reading solution documentation, trying it yourself, attending competitors’ webinars, and learning about common elements of a tech stack 
• Learn who our customers are - the buying committees and users within them - by engaging directly in sales cycles and customer workshops, conducting persona research, and gathering input from go-to-market teams
• Dream up and then put to the test new ways to message, demo, enable, and drive adoption with continuous iteration 
• Proactively solicit input, test positioning, messaging, and content on sales and customer calls, and independently seek feedback and integrate it into the content being created 
• Think strategically about content creation, always starting with who the audience is, the problems they are trying to solve, the key messages they should grasp, and the right channels with which to reach them – focus on the right content to achieve the right outcome at the right stage of the prospect/customer journey 
• Build relationships across cross-functional teams and across different levels of seniority, actively listening to and sourcing input, drive alignment and risk over-communication over under-communication, anticipate potential objections and escalations, and execute plans to mitigate 

The capabilities you need:

The position requires knowledge of business processes and IT Solutions combined with the following:

• Are highly driven and keen to deliver the best possible work and continuously refine with a very high bar for excellence   
• Love products and solutions and want to spend your time thinking about, talking about, and working on them
• Enjoy understanding and articulating how people think- with empathy for the buyer, considering what their challenges are, and creating positioning that links our solutions to those problems
• Enjoy partnering and accelerating sales cycles with the go-to-market teams
• Can discuss ideas at a conceptual level but also have the muscle to illustrate them with examples, translate them to action, and execute with strong attention to detail
• Are highly logical and very analytical - identifying patterns connecting the threads of ideas is something you enjoy
• Are an effective public speaker, ready to communicate on camera and in front of large crowds of customers and partners
• Are proactive, with strong ownership of all the workstreams you touch
• Genuinely love learning new things - our products, solutions, customers, and sales motions are always changing and advancing
• Are able to manage ambiguity in a rapidly changing environment - i.e. to continuously re-align stakeholders, communicate clearly and directly across channels and teams, and remain solution-oriented in the face of change and limited resources