Growth Marketing Manager

About Vantage:

Vantage is a cloud cost visibility and optimization platform, alternatively known as a FinOps platform. We help companies of all sizes manage their cloud infrastructure costs: everything from individual developers all the way up to multiple Fortune 500 customers. Our co-founders are industry veterans who have been former infrastructure engineers and product managers at DigitalOcean and AWS. The company is an efficient and hard working team of ~30 employees across the US with a New York City center of gravity.  As we transition to the growth phase of the business, it’s likely our team size will at least double into 2024. 

Our current customers include Square, Aflac, Rippling, Compass, Ripple, PBS, and Starburst. 

Vantage has raised $25M in total venture capital, most recently a $21M Series A financing round in March of 2023.  Our investors include outstanding, top-tier investors including Andreessen Horowitz, Scale Venture Partners, Matthew Prince (Co-Founder & CEO, Cloudflare), Calvin French Owen (Co-Founder, Segment), Ben and Moisey Uretsky (Co-Founders, DigitalOcean), Stephanie and Nat Friedman (CEO, Github), Julia Lipton, Brianne Kimmel and others.

About The Role:

As a Growth Marketing Manager focused on Marketing at Vantage, you will play a critical role in driving user acquisition through web marketing strategies. You will work on key growth initiatives across our main website, blog, and our prominent web property, EC2Instances (instances.vantage.sh). Your responsibilities will include optimizing these platforms for growth, implementing web marketing acquisition strategies, and running experiments to increase traffic and conversions..

What You Will Do:

• Develop and execute strategies to drive user acquisition through various web marketing channels, including SEO, SEM, content marketing, and more.

• Work on growth initiatives for Vantage’s main website and blog, optimizing them for user engagement, conversion rates, and overall growth.

• Own and maintain the EC2Instances website (instances.vantage.sh), ensuring its reliability, performance, and continued growth, while balancing other responsibilities.

• Contribute to the optimization of Vantage’s tech stack to improve scalability, performance, and cost-efficiency across all web properties.

• Work closely with the marketing team to create technical content, landing pages, and other assets that attract and convert leads. Coordinate with the engineering team to implement technical changes and improvements across all web platforms.

• Develop and maintain automation tools and scripts that streamline marketing processes, including lead generation, tracking, and reporting.

• Use analytics tools to track and analyze web traffic, user behavior, and campaign performance, making data-driven recommendations for improvement.

What We’re Looking For:

• 2-4 years of experience in a growth engineering, web development, or related marketing role. Experience with cloud platforms and services is a plus.

• Proficiency in Python and experience with web development frameworks. Strong understanding of SEO, web analytics, and digital marketing tools.

• Strong analytical skills with experience in data analysis tools (e.g., SQL, Excel, Google Analytics) and the ability to derive actionable insights from data.

• A kind person

Pay & Benefits

The estimated annual US base salary range for this role is $100,000 - $140,000. This salary range may be inclusive of several career levels and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Additional benefits for this role may include: equity, 401(k) plan; medical, dental, and vision benefits; and education stipends.