Full-Time

Lifecycle Lead

Posted on 8/16/2024

Speak

Speak

51-200 employees

AI-powered language learning mobile application

Consumer Software
AI & Machine Learning
Education

Compensation Overview

$155k - $240kAnnually

+ Equity

Senior

San Francisco, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
SQL
Data Analysis
Requirements
  • Minimum of 6 years in growth marketing experience, specifically in lifecycle marketing and CRM.
  • Experience owning multiple parts of the customer lifecycle for a consumer product and driving measurable results.
  • Strong analytical lens, basic SQL and strong data visualization skills (Mode or similar) strongly preferred.
  • Great cross-functional skills with both technical and creative stakeholders to not only be accountable to results, but drive collaboration and synergies with teams.
  • Strong project management and organizational skills, with the ability to be both strategic and hands on, and ruthlessly prioritize among many initiatives to ensure we stay on track.
  • Expertise in customer segmentation, holdout methodologies, A/B testing, marketing automation and martech solutions.
  • Experience working in consumer subscription, apps, edtech, or on a global team is highly desirable.
Responsibilities
  • Own our lifecycle stack: Identify the right CRM tools and systems and work with Product and Engineering teams to implement and upkeep them, and work with marketing stakeholders on how to use them.
  • Drive our holistic lifecycle strategy & execution: Define the full-funnel CRM strategy to drive increased subscriber acquisition, engagement, and retention. You’ll develop a data-driven and comprehensive approach and strategy per stage/KPI and manage the execution of the strategy to drive total lifecycle health.
  • Test and learn: Collaborate with analytics to build a framework to measure the success of our lifecycle, and rigorously experiment to consistently optimize our flows against our goals.
  • Governance and best practices: Collaborate with stakeholders across product, international markets, and central marketing to drive best practices across campaigns run by various teams to ensure a strong customer experience and health of our metrics.
  • Content strategy: Craft messaging that clearly articulates Speak’s value in partnership with our creative, local marketing, and content teams.
  • Customer segmentation: Collaborate with analytics to create detailed customer segmentation and leverage marketing automation to drive personalization and targeting to our customer marketing journeys.

Speak.com specializes in language learning solutions, focusing on helping users practice English through an AI-powered mobile application. This app allows users to engage in realistic conversational scenarios without needing a live tutor, using advanced artificial intelligence to simulate conversations. Users receive immediate feedback and personalized learning experiences, making it suitable for a wide range of individuals, from students to professionals. Unlike many competitors, Speak.com stands out due to its effective use of AI technology and a user-friendly interface. The company operates on a subscription-based model, offering various service tiers to accommodate different user needs and budgets. Speak.com’s goal is to make language learning more accessible and efficient by eliminating the need for scheduled sessions with tutors, providing a flexible solution for learners around the world.

Company Stage

Series C

Total Funding

$161.2M

Headquarters

San Francisco, California

Founded

2015

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Speak raised $78M in Series C funding, reaching a $1B valuation in 2024.
  • The app has over 10 million downloads and offers courses in multiple languages.
  • Named Google Play's Best App of 2024 in Hong Kong, Korea, and Taiwan.

What critics are saying

  • Increased competition from new AI language learning apps could dilute market share.
  • Rapid AI technology development may lead to obsolescence of current offerings.
  • Privacy concerns related to AI data collection could impact user trust.

What makes Speak unique

  • Speak uses AI to simulate realistic conversations for language learning.
  • The app provides real-time feedback and personalized learning experiences.
  • Speak's user-friendly interface and mobile-first approach cater to on-the-go learners.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Standard tech startup benefits

Stipends for commuting, fitness, & learning

Annual company offsite.

INACTIVE