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Full-Time

Global Lifecycle Lead

Updated on 9/10/2024

Speak

Speak

51-200 employees

AI-powered language tutoring app for English

AI & Machine Learning
Education

Senior, Expert

San Francisco, CA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
SQL
Marketing
Data Analysis
Requirements
  • Minimum of 6 years in growth marketing experience, specifically in lifecycle marketing and CRM.
  • Experience owning multiple parts of the customer lifecycle for a consumer product and driving measurable results.
  • Strong analytical lens, basic SQL and strong data visualization skills (Mode or similar) strongly preferred
  • Great cross-functional skills with both technical and creative stakeholders to not only be accountable to results, but drive collaboration and synergies with teams
  • Strong project management and organizational skills, with the ability to be both strategic and hands on, and ruthlessly prioritize among many initiatives to ensure we stay on track
  • Expertise in customer segmentation, holdout methodologies, A/B testing, marketing automation and martech solutions.
  • Experience working in consumer subscription, apps, edtech, or on a global team is highly desirable.
Responsibilities
  • Own our lifecycle stack: Identify the right CRM tools and systems and work with Product and Engineering teams to implement and upkeep them, and work with marketing stakeholders on how to use them.
  • Drive our holistic lifecycle strategy & execution: Define the full-funnel CRM strategy to drive increased subscriber acquisition, engagement, and retention. You’ll develop a data-driven and comprehensive approach and strategy per stage/KPI and manage the execution of the strategy to drive total lifecycle health.
  • Test and learn: Collaborate with analytics to build a framework to measure the success of our lifecycle, and rigorously experiment to consistently optimize our flows against our goals.
  • Governance and best practices: Collaborate with stakeholders across product, international markets, and central marketing to drive best practices across campaigns run by various teams to ensure a strong customer experience and health of our metrics.
  • Content strategy: Craft messaging that clearly articulates Speak’s value in partnership with our creative, local marketing, and content teams.
  • Customer segmentation: Collaborate with analytics to create detailed customer segmentation and leverage marketing automation to drive personalization and targeting to our customer marketing journeys.

Speak Tutor is an AI-powered language tutoring app that helps non-native English speakers improve their spoken English. The app operates by using advanced speech recognition technology to create interactive lessons that require users to speak out loud, allowing for real conversational practice without needing a live tutor. Each user receives a personalized curriculum tailored to their specific needs, making the learning experience effective and engaging. Speak Tutor operates on a subscription model, where users pay a recurring fee to access features such as personalized lessons, real-time feedback on pronunciation, and vocabulary exercises. This model provides a steady income stream, enabling the company to enhance its technology and expand its offerings. Speak Tutor aims to provide a convenient and effective alternative to traditional language tutoring for individuals who may feel self-conscious about their English-speaking abilities or lack access to live tutors.

Company Stage

Series B

Total Funding

$74.4M

Headquarters

San Francisco, California

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • The subscription-based model provides a steady revenue stream, enabling continuous technological improvements and feature expansions.
  • Speak Tutor's innovative use of AI for real-time pronunciation feedback can significantly enhance users' spoken English skills, making it a valuable tool for personal and professional growth.
  • The global reach of the app opens up vast market opportunities, especially in regions where access to quality English education is limited.

What critics are saying

  • The competitive EdTech market requires Speak Tutor to continuously innovate to maintain its edge over other language learning apps.
  • Reliance on AI technology means that any shortcomings in the speech recognition system could lead to user dissatisfaction and attrition.

What makes Speak unique

  • Speak Tutor leverages advanced speech recognition AI to provide real-time feedback, setting it apart from traditional language learning apps that rely on static content.
  • The app's focus on spoken English practice without the need for live tutors makes it highly accessible and convenient for users globally.
  • A personalized curriculum tailored to each user ensures a more engaging and effective learning experience compared to one-size-fits-all solutions.

Benefits

Standard tech startup benefits

Stipends for commuting, fitness, & learning

Annual company offsite.