Ad Operations Specialist

The Atmosphere TV advantage. March 23, 2026 Winning the "Third Space": new research proves Atmosphere TV captures the attention linear TV misses. If you've ever sat in a busy bar or gym, you know the drill: banks of TV screens playing muted cable news or talk shows. It's "background noise" - an afterthought for viewers and a missed opportunity for advertisers. At Atmosphere, Atmosphere News knew TV in the "Third Space" - the venues where life happens outside the living room - was fundamentally broken. So, Atmosphere News set out to fix it by reimagining TV entertainment specifically for these shared viewing environments. Atmosphere is engineered for these specific moments of viewership - TV for your eyes, visually arresting, and audio-optional. To prove that Atmosphere TV is more entertaining for viewers - and is a powerful platform for brands to reach consumers - Atmosphere News partnered with MediaScience to put its platform to the test using eye-tracking technology in real-world environments. The goal? To see how Atmosphere stacks up against linear TV when it comes to the only currency that matters: Attention. The attention advantage. The study found that despite the distractions of a public space, Atmosphere content garnered 12% more visual attention than linear TV. When Atmosphere News went head-to-head with the heavyweights, the results were even more staggering: viewers spent 53% more time watching Atmosphere TV segments compared to SportsCenter. Why? Atmosphere TV is engineered to be audio-optional and visually arresting. Viewers perceived its experience as more creative (by 16%) and more original (by 18%) than linear TV. Most important, they perceived Atmosphere TV as having fewer ads (by 25%), creating a low-clutter environment where your brand breaks through, building awareness and influencing purchase decisions in the real world. Memory that sticks. Capturing eyes is just the first step. The research revealed that brand recall is 25% higher on Atmosphere TV than on linear. And, importantly, adding Atmosphere TV to a linear campaign boosts total brand recall by 41%. Even better (+62%!) for advertisers using its Custom Ad Units. The bottom line. Atmosphere News has created a platform where brands don't just appear - they're remembered. Whether it's reaching linear viewers in more relevant environments or reaching the viewers who've ditched linear TV altogether, Atmosphere News deliver proven engagement and ROI. Discover how Atmosphere TV can drive tangible outcomes for your brand.

VIOOH partners with Atmosphere TV to unlock programmatic access to largest streaming TV platform for businesses. Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, North America, and Australia. The partnership delivers access to over 60,000 venues generating more than 1 billion monthly impressions across restaurants, bars, gyms, airports, hotels, and other high-traffic business locations. Atmosphere TV reaches over 150 million monthly viewers with more than 30 channels of audio-optional, brand-safe content. With over 85% market share in North America's place-based streaming sector, Atmosphere TV's network spans restaurants, bars, gyms, airports, hotels, offices buildings, and other high-traffic, high-dwell-time locations. The platform delivers a compelling value proposition for advertisers seeking to reach consumers in high-dwell time environments, with average viewing times at 40 minutes. Atmosphere TV-enabled venues experience a 40% increase in visits during major sporting events, demonstrating the platform's ability to capture audiences during premium viewing moments. "Atmosphere TV opens up a completely new advertising opportunity - reaching audiences in the moments when they're relaxed, engaged and spending quality time in venues they've actively chosen to visit," said Gavin Wilson, global chief commercial officer at VIOOH. "With 40+ minute average dwell times and 100% viewable, non-skippable inventory, advertisers can connect with genuinely attentive consumers. The programmatic capabilities we're bringing to this partnership mean brands can target by venue type, location and even activate around live sporting events - it's place-based advertising at its most sophisticated." "Partnering with VIOOH brings a new level of programmatic sophistication to our offering," said Ryan Spicer, chief revenue officer at Atmosphere TV. "Our platform already delivers exceptional reach and engagement for advertisers. Now, through VIOOH's technology and global marketplace, brands can access our inventory with the flexibility and precision that VIOOH programmatic enables, from preferred deals to programmatic guaranteed. This makes it easier than ever for advertisers to reach active consumers who are already out and primed to spend." Through programmatic buying via VIOOH's supply-side platform, 100% of Atmosphere TV inventory is now available with comprehensive targeting capabilities, including content, audience, geo, context and business type, tentpole events and live sports with radius targeting, and first and third-party data integration. The platform accepts video with durations from six to 90 seconds, and offers flexible buying options including preferred evergreen deals, first-look private auctions and programmatic guaranteed.