Product Manager

AXS, a ticketing and live event technology company, has appointed Sweta Patel as Chief Marketing Officer. Patel will oversee global marketing operations, focusing on fan engagement, partner value and demand generation. Patel brings over 20 years of experience from technology and entertainment companies including Roku, Apple, Hulu and Disney. Most recently, she served as Vice President of Marketing & Merchandising at Roku, where she helped expand the platform's reach from nearly 40 million to over 100 million households. At AXS, Patel will develop a unified global marketing strategy supporting the company's partners across venues, teams, promoters and artists. She will focus on brand elevation, data-driven customer engagement and aligning marketing with product innovation. Patel will be based in Los Angeles and report to CEO Bryan Perez.

AXS strikes a bevy of independent venue deals, including the Troubadour, First Avenue, and the Marathon Live portfolio. AXS strikes a bevy of independent venue deals, including the Troubadour, First Avenue, and the Marathon Live portfolio ashley king june 3, 2026. AXS strengthens its position in the independent venue space with new and renewed partnerships spanning some of the most iconic clubs in the nation. Today, AXS bolstered its place in the independent venue market with a fresh round of partnerships spanning iconic clubs across the United States. The ticketing and live event company announced new and renewed agreements with West Hollywood institution Troubadour, the entire Marathon Live venue portfolio, and Minneapolis independent venue operator First Avenue. These deals cement AXS' position as an advocate for independent operators, from single-room clubs to mid-sized, multi-market venue groups. "Independent venues are essential to the live music ecosystem," said Dean DeWulf, Head of North American Venues at AXS. "They're where artists build careers, fans discover new music, and communities come together. These operators know their rooms and their audiences better than anyone, and we're proud to give them the platform, technology, and tools they need to keep doing what they do best." The Troubadour opened its doors in 1957 and has long held a defining place in live music history. The West Hollywood venue has hosted breakthrough performances and landmark sets from generations of artists, including Elton John, James Taylor, Billy Joel, Bruce Springsteen, Radiohead, Guns N' Roses, Willie Nelson, Justin Bieber, and more. "The Troubadour has always been about the connection between artists and fans," said Christine Karayan, Owner and GM of the Troubadour. "As we look ahead, working with AXS allows us to preserve what makes this venue special - its history, its independence, and the intimate live experiences fans and artists expect from the Troubadour." AXS will also ticket the full Marathon Live portfolio, including Marathon Music Works in Nashville, The Signal and The Parlour in Chattanooga, The Hall in Little Rock, FIVE in Jacksonville, The Truman in Kansas City, and The Hawthorn in St. Louis. Across its venues, Marathon Live operates a growing network of 1,000- to 2,000-capacity rooms serving national touring artists, corporate and private events, local communities, and a diverse range of genres and audiences. "As Marathon Live continues to grow across multiple markets, it's important that we have a ticketing partner who understands how independent venues operate," said Mark Dinerstein, CEO of Marathon Live. "AXS gives our team the tools and support to move quickly, manage each room's unique needs, and keep the focus where it belongs - on the artists and fans that we are proud to serve." In Minneapolis, AXS has renewed its relationship with First Avenue, the independent venue operator behind one of the most recognized names in live music. Under Dayna Frank's leadership, First Avenue has long been a leading voice for independent venues. This includes Frank's role in the Save Our Stages initiative, which helped secure the $16 billion Shuttered Venue Operators Grant program for independent venues, promoters, and live entertainment businesses impacted by the pandemic. The renewed partnership reflects a continued, shared focus on artist development, fan experience, and the long-term strength of independent venues. "From your first show at 7th St Entry to a sold-out night at First Avenue, we've built these rooms around the fan experience, and around artists at every stage of their career," said Dayna Frank, President and CEO of First Avenue. "Partnering with AXS means our community gets a ticketing experience that's as committed to independent music as we are." These partnerships reflect how AXS is supporting independent operators by helping venues stay in control, serve fans more effectively, and build sustainable live businesses in an evolving marketplace.

Pasadena's East West Bank becomes first business banking partner for AEG's ticketing platform. The deal links the Los Robles Avenue-headquartered bank with AXS, the company behind Coachella and the LA28 Olympics. Published on Tuesday, June 2, 2026 | 6:46 am East West Bank now has a line into every Coachella ticket sold. The Pasadena-headquartered financial institution with total assets of $82.9 billion as of March 31, has been named the first official business banking partner for AXS in North America, the companies announced June 1 in a joint press release. AXS, owned by Anschutz Entertainment Group, is the ticketing platform that partners with over 1,600 of the most recognized brands in sports and entertainment, including the LA28 Olympic and Paralympic Games and the Coachella Valley Music and Arts Festival, according to the company. The partnership, brought together by AEG Global Partnerships, will have East West Bank supporting AXS's banking and financial operations as the ticketing company scales globally. In return, the two companies will collaborate on strategic marketing and media initiatives across AXS channels to build brand awareness and engagement, the press release said. Financial terms were not disclosed. As AXS's first official business banking partner in North America, East West Bank will play an important role in supporting the company's continued growth while expanding its own reach within the live entertainment, sports, and events landscape, according to the press release. "As AXS continues to grow globally, having the right financial partner in place is critical," said Jason Boxer, chief financial officer of AXS. "East West Bank brings deep expertise supporting high-growth businesses, and we are pleased to work together as we continue to expand." The partnership adds to East West Bank's growing presence in the entertainment space. The bank launched the East West Bank Gold Music Lab in March 2026 in partnership with Gold House to support independent Asian Pacific musicians. Its parent company, East West Bancorp (Nasdaq: EWBC), reported record first-quarter 2026 results in April, with net income of $358 million and total assets of $82.9 billion as of March 31. The bank has been named America's No. 1 best-performing large bank by the trade publication Bank Director for three consecutive years, according to a company press release. East West Bank operates over 110 locations in the United States and Asia, according to the company, and describes itself as the largest independent bank headquartered in Southern California. "At East West Bank, we believe that entertainment and sports do more than entertain," said Robert Lo, executive vice president and head of commercial real estate banking at East West Bank. "They bring people together and create meaningful connections across cultures and communities." "We're proud to partner with AXS because we share a common belief in the power of live experiences to build bridges, spark joy, and unite people around moments that matter," Lo said in the press release. "This partnership reflects our commitment to supporting the stories, teams, and events that connect us all." AXS was founded in 2011 and became a wholly owned AEG subsidiary in 2019. The platform provides ticketing services across North America, Europe, and Asia-Pacific and recently appointed Boxer as CFO in February 2026 as part of a broader executive expansion. Erin Zinser, senior vice president of AXS sponsorship sales and activation at AEG Global Partnerships, said in the press release that she was proud to help bring the partnership together. "We're proud to help bring this partnership together and excited to see both brands embark on this relationship as they continue evolving how they engage and support their customers," Zinser said. East West Bank's corporate headquarters occupies the building at 135 North Los Robles Avenue. The institution was founded in 1973 in Los Angeles to serve the Chinese American community. Now the bank's name will appear across the digital channels of a platform that puts tickets in the hands of millions of fans. For a Pasadena institution, the reach just got wider. Get our daily Pasadena newspaper in your email box. Free. Get all the latest Pasadena news, more than 10 fresh stories daily, 7 days a week at 7 a.m.