Associate Director of Marketing & Growth
Posted on 2/3/2024
Squarespace

1,001-5,000 employees

Platform for website-building & ecommerce
Company Overview
Squarespace's mission is to help people with creative ideas stand out and succeed. The company operates a modern platform that enables millions to build a brand, share their stories, and transact with their customers in an impactful and beautiful online presence.
Consumer Software

Company Stage

Series B

Total Funding

$578.5M

Founded

2003

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

2%

1 year growth

3%

2 year growth

3%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
UI/UX Design
SEO
Marketing
Looker
Data Analysis
Google Analytics
CategoriesNew
Growth & Marketing
Requirements
  • 10-15 years growth marketing experience in DTC and/or startup environments
  • Experienced team manager with a track record of attracting, retaining and developing talent
  • Experience in mobile app growth is preferred
  • Experience marketing software products for creators, internet entrepreneurs, and digitally native small businesses is preferred
  • Deep understanding of organic, paid and viral user funnels, with experience owning programs that directly drive acquisition
  • Previous experience overseeing marketing budgets, allocating resources to high-impact channels and campaigns
  • Proficient in organic and paid growth strategies and execution, including Ads, Search Engine Optimization, App Store Optimization, Viral Growth, etc
  • Proficient in the tools of the trade (Amplitude, Looker, Google Analytics, AppFigures, Braze, Upfluence, CreatorIQ, etc)
  • Familiarity with performance marketing metrics (CPM, CPI, CPA, CPC & LTV) and adept at using data for campaign optimization
Responsibilities
  • Drive marketing innovation for creator and social products, collaborating with the senior leadership to develop growth strategies across Product and Marketing teams
  • Develop and communicate a compelling product positioning that resonates with professional creators, ensuring alignment between product features and user needs
  • Elevate brand visibility through marketing communications and branding initiatives
  • Work with Analytics, Design, and UX Research teams to create personalized customer experiences and lifecycle marketing strategies
  • Collaborate with Product to maximize the impact of product launches and customer-focused campaigns
  • Drive customer acquisition across existing paid, organic and viral channels, including SEM, SEO and influencers
  • Collaborate with Squarespace's media team to measure and optimize campaign effectiveness, working in a shared service model of support
  • Design experiments to grow and improve conversion across our website, landing pages, and social channels
  • Test and scale new channels to diversify user growth
  • Oversee our funnel metrics and collaborate with our analytics and finance teams to evaluate success based on CAC, LTV and ROAS
  • Stay informed about industry trends, competitor activities, and emerging technologies to keep our marketing strategies competitive
Desired Qualifications
  • A choice between medical plans with an option for 100% covered premiums
  • Fertility and adoption benefits
  • Access to supplemental insurance plans for additional coverage
  • Headspace mindfulness app subscription
  • Retirement benefits with employer match
  • Flexible paid time off
  • Up to 20 weeks of paid family leave
  • Equity plan for all employees
  • Pretax commuter benefit
  • Education reimbursement
  • Employee donation match to community organizations
  • 6 Global Employee Resource Groups (ERGs)
  • Dog-friendly workplace
  • Free lunch and snacks
  • Private rooftop