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Full-Time

Product Marketing Specialist

Baseball

Confirmed live in the last 24 hours

Pison

Pison

51-200 employees

Touchless control technology for connected devices

AI & Machine Learning
Healthcare

Junior, Mid

Boston, MA, USA

Position requires onsite presence in Boston, MA.

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Management
Marketing
Requirements
  • Strong understanding of product marketing strategies for SaaS products.
  • Exceptional leadership and team management skills.
  • Excellent communication, presentation, and interpersonal skills.
  • Strong analytical and strategic thinking abilities.
  • Strong knowledge of the sport of baseball, including metrics used to evaluate player performance.
  • Ability to work effectively with cross-functional teams and manage stakeholder expectations.
  • Experience with health and fitness wearables, neural interface technologies, and AI is a plus.
  • Proficiency with product marketing frameworks such as those from Pragmatic Marketing or Forester/Sirius Decisions is a plus.
Responsibilities
  • Develop and implement comprehensive go-to-marketing strategies for our products to increase adoption of our products, user engagement, and user satisfaction.
  • Create and optimize product messaging and positioning to ensure product success.
  • Manage product launch process, including coordinating cross functional Pison teams and partners.
  • Participate in our product pricing efforts to ensure we maximize revenue.
  • Conceive and create content to help attract and educate prospects, including sales collateral, sales presentations, blog entries, white papers, videos, and webinars.
  • Work with our Sales and Marketing teams to design and execute marketing campaigns aimed at driving product adoption, retention, and user satisfaction.
  • Conduct competitive analysis and market research to stay ahead of industry trends and adjust strategies accordingly.
  • Collect and analyze information about our sales process efficiency and how well our products are received by target customer segments.
  • Provide feedback to the Product Management, Marketing, and Sales teams to improve our products and processes.
  • Collaborate with our Product Management team to develop tools, content, and training to educate and empower sales teams to effectively sell our products.
  • Represent Pison at industry events, conferences, and trade shows, and webinars to promote our products and enhance brand awareness.

Pison Technology specializes in revolutionizing human-machine interaction through its patented Electroneurography (ENG) platform, enabling touchless control of mobile devices, smart homes, robots, drones, and virtual experiences. The platform leverages machine learning algorithms to translate neural data into machine interpretable events, allowing for intuitive control of experiences in the IoT universe and the discovery of neurological correlations.

Company Stage

Series A

Total Funding

$15.1M

Headquarters

Boston, Massachusetts

Founded

2016

Growth & Insights
Headcount

6 month growth

14%

1 year growth

17%

2 year growth

20%
Simplify Jobs

Simplify's Take

What believers are saying

  • The partnership with The Honor Foundation highlights Pison's commitment to social impact and veteran support, enhancing its brand reputation.
  • The appointment of John Croteau as CEO brings strategic vision and semiconductor expertise, crucial for scaling the company's technology.
  • Closing a $7M Series A round indicates strong investor confidence and provides capital for further innovation and market expansion.

What critics are saying

  • The transition to commercial markets poses challenges in scaling operations and maintaining product quality.
  • Embedding biosensors in consumer devices requires overcoming significant technical and market adoption hurdles.

What makes Pison unique

  • Pison leverages AI-powered neural sensors for cognitive health, wellness, and gesture control, setting it apart from traditional health tech companies.
  • Their technology, developed with funding from the U.S. Department of Defense, underscores a high level of credibility and innovation.
  • Pison's focus on embedding biosensors in consumer smartwatches for neural health and 3D touchless controls is a unique market approach.