Full-Time

Senior Director

Marketing, Business Solutions

Posted on 12/12/2024

Shutterstock

Shutterstock

5,001-10,000 employees

Provides stock images, videos, and music

Consumer Software
AI & Machine Learning
Entertainment

Compensation Overview

$200k - $245kAnnually

Senior

New York, NY, USA

Category
General Marketing
Growth & Marketing
Required Skills
Social Media
SEO
Requirements
  • 8-13 years in B2B marketing, with at least 5 years in a senior leadership role, ideally within digital media, technology, or content services, with a strong emphasis on enterprise-level solutions.
  • Strong background in demand generation, digital marketing, and sales alignment within the B2B space.
  • Demonstrated success in developing and executing marketing strategies that drive significant business growth.
  • Experience in managing a marketing budget and optimizing resources to achieve objectives.
  • Knowledge of marketing technologies (e.g., CRM, marketing automation, analytics tools).
  • Bachelor’s degree in Marketing, Business, or a related field (Masters/MBA preferred).
  • Proficiency in using marketing analytics and data-driven insights to inform strategy and enhance the customer experience.
  • Exceptional communication, leadership, and interpersonal skills.
Responsibilities
  • Develop, execute, and refine a comprehensive B2B divisional marketing strategy that resonates with enterprise clients throughout their lifecycle and drives brand awareness and customer acquisition, retention, and engagement.
  • Build and optimize demand generation programs, leveraging content marketing, digital campaigns, SEO/SEM, and email marketing to generate qualified leads and improve conversion rates.
  • Build and lead a team representing product-specific marketing functions to craft compelling value propositions, product messaging, and go-to-market strategies that differentiate Shutterstock in the marketplace.
  • Oversee digital marketing efforts, including website management, paid advertising, and social media.
  • Use analytics tools to track performance, measure ROI, and make data-driven decisions for continuous improvement.
  • Cultivate a customer-first, data-driven approach in all marketing initiatives, ensuring that the needs and goals of our customers are at the core of our marketing communications and campaigns.
  • Lead a team of marketing leaders representing the entirety of the marketing and customer lifecycle and all Business Solutions customer personas in a lean, agile environment, promoting a collaborative, high-performance culture while ensuring accountability and quality outcomes.
  • Work closely with Sales, Product, Engineering and other Shutterstock Marketing teams to ensure alignment and drive cohesive customer experiences.
  • Oversee messaging and positioning efforts, ensuring consistency in our brand's voice and values across all channels and customer touchpoints.
  • Develop and manage the marketing budget, ensuring all resources are allocated efficiently and programs are delivering strong returns.
  • Report regularly to executive leadership on key metrics, marketing performance, and future opportunities. Act as a marketing advocate within the company and externally with key partners and stakeholders.

Shutterstock provides a wide range of digital content, including stock images, videos, and music, to businesses, marketing agencies, media outlets, and individual creators. Users can access a library of over 350 million assets through a subscription-based model, which offers various pricing plans to suit different needs. This flexibility allows clients, from small businesses to large corporations, to choose how they want to access content. Shutterstock also offers enterprise solutions for organizations needing extensive access and custom licensing. A key differentiator for Shutterstock is its use of artificial intelligence to enhance user experience, including AI image generators that help create custom content efficiently while ensuring fair compensation for artists. The company's goal is to provide high-quality creative solutions while maintaining ethical standards in AI development.

Company Stage

IPO

Total Funding

N/A

Headquarters

New York City, New York

Founded

2003

Growth & Insights
Headcount

6 month growth

1%

1 year growth

6%

2 year growth

6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for AI-generated content drives innovation in Shutterstock's offerings.
  • The rise of short-form video content creates new opportunities for Shutterstock's stock videos.
  • Remote work trends boost demand for Shutterstock's digital content for online presentations.

What critics are saying

  • Competition from AI-driven platforms like DALL-E threatens Shutterstock's market share.
  • Rapid AI advancements pose ethical and legal challenges for Shutterstock.
  • Departure of key executives like former CFO Jarrod Yahes may disrupt operations.

What makes Shutterstock unique

  • Shutterstock offers a vast library of over 350 million digital assets.
  • The company integrates ethical AI tools, compensating artists fairly for model training.
  • Shutterstock provides flexible subscription plans and custom enterprise solutions.

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