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Paid Media Manager
Updated on 11/30/2022
Locations
Remote • United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Google AdWords
Google Analytics
Marketing
Research
SEO
Requirements
  • 5+ years Google AdWords PPC experience, Google Ads Certified, other platform experience a plus
  • Deep understanding of Search Engine Marketing (SEM), Pay-Per-Click (PPC) strategies and implementation including bid strategies
  • Experience with Google Keyword Planner, Google Search Console, Google Analytics, keyword research tools
  • Adept at cross platform / channel optimization and reporting to maximize user acquisition and ROI
  • Knowledge of retargeting/remarketing, display and video advertising
  • Excellent planning, problem-solving and analytical skills with ability to effectively report insights and learnings
Responsibilities
  • Research, develop, implement, optimize performance based PPC campaigns across properties like Google, MS Bing, YouTube, LinkedIn, Facebook, etc
  • Establish and execute an A/B testing strategy for copy, landing pages, content, creative and CTA's to drive maximum user acquisition
  • Optimize media spending across performance tactics, improving user acquisition costs
  • Analyze and report on performance metrics, including recommendations around user journeys tied to product telemetry to improve down funnel conversion
  • Collaborate with Web team to build, test and optimize performance based landing pages
  • Write effective and engaging ad copy
  • Partner with SEO team to strategize and drive synergies between SEM and SEO
  • Monitor and report on competitor ad activity, making recommendations as appropriate
  • Collaborate with regional teams to develop and optimize media programs for priority markets
Desired Qualifications
  • ABM platform experience is a plus (Demandbase, 6sense)
Couchbase

501-1,000 employees

Enterprise applications database
Company Overview
At Couchbase, their mission is to empower enterprises to develop, deploy, and run mission-critical applications anywhere by delivering a high-performance, flexible, and scalable modern database.
Benefits
  • Culture, purpose, & impact - A sense of purpose in your work and shared passions with your teammates. Join an impact initiative group and experience the amazing feeling of Couchbase’s can-do culture.
  • Financial well-being - Market competitive pay, the ability to participate in the success of the company through equity programs, well thought out retirement options, and a number of recognition programs.
  • Flexibility & growth - Flexible time off, internal learning, and development opportunities, accreditations, boot camps, conferences, and a trust-based culture.
  • Community & belonging - Couchbase Cares promotes philanthropy, inclusion and belonging, worldwide Couchbase celebrations, and sustainability and green teams that impact our local communities.
  • Body, mind, & emotional - Medical, dental, vision, and life insurance coverage, paid parental leave, and a Flexible Spending Account for the things you care about most.
  • Environment & workspace - We are mindful of the environment and our individual workspaces. We provide an ergonomic and comfortable in-office setup, with food and supporting technology, or assist in the setup of an efficient home office environment.
Company Core Values
  • Be A Great Human, Always.
  • Act With Uncompromising Integrity, Period.
  • Serve Your Family, As Defined By You.
  • Attack Hard Problems, Driven By Customer Outcomes.
  • Play To Win, Together.
  • Make Tomorrow Better Than Today, Start Now.