Full-Time

Associate Director

Platform Strategy

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

No salary listed

Senior

New York, NY, USA

Located in the greater New York City area.

Category
Project Management
Strategy Development
Business Development
Business & Strategy
Required Skills
Marketing
Connection
Connection
Connection
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Requirements
  • Understanding of strategy, media, and technology, with direct experience in media planning and buying, business development, project management, product marketing, agency service frameworks, and organizational design
  • Ability resolve complex problems, escalate issues as needed, and communicate clearly and concisely to international audiences
  • Skill in crafting concise briefs for senior executives and clients, and synthesizing data sets to create value
  • Excellent analytical, logic, and math skills, proficiency in navigating ambiguity, and advanced platform proficiency
  • Standout qualifications include experience with global accounts, cloud environments, and marketing technology solution design projects
  • Bachelor's degree in Business, Economics, or a Strategy-related discipline
  • 6+ years of experience in marketing and media agencies or related fields
  • Located in the greater New York City area
  • Proficiency in analyzing workflows, providing strategic recommendations, slide design, analysis, and cross-functional collaboration
Responsibilities
  • Build blueprints for the pitch or our client solution, including the needed requirements, resources, and timelines for global media, data, technology, and tools
  • Thoughtfully manage medium to large projects and project sprints from creation through completion—globally
  • Promote platform onboarding and enablement by stewarding nascent processes and serving as a conduit between partners, working hand-in-hand with the delivery team
  • Build trusted relationships across the Publicis teams, organizations, and partners for intentional collaboration

Publicis Groupe specializes in marketing, communication, and digital business transformation. The company operates across the entire value chain, offering services from consulting to execution, which helps clients enhance personalization on a large scale. Publicis Groupe's approach combines four main activities: Communication, Media, Data, and Technology, allowing clients to access a wide range of expertise seamlessly. With a presence in over 100 countries and a workforce of around 103,000 professionals, Publicis Groupe stands out from competitors by providing a unified organization that facilitates collaboration and access to its diverse services. The company's goal is to be a key partner in its clients' transformation journeys, helping them adapt and thrive in a rapidly changing digital landscape.

Company Size

10,001+

Company Stage

IPO

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • BR Media acquisition enhances data-driven audience strategies and campaign impact.
  • Expansion into Latin America with Retargetly and Practia indicates growth in emerging markets.
  • Advertise BG acquisition boosts performance marketing capabilities in Eastern Europe.

What critics are saying

  • Increased competition in influencer marketing from firms like WPP and Omnicom.
  • Potential challenges in integrating BR Media's operations with Publicis' global structure.
  • Rapid AI evolution may outpace Publicis' current capabilities against competitors like Accenture.

What makes Publicis Groupe unique

  • Publicis' acquisition of BR Media enhances its influencer marketing capabilities significantly.
  • Strategic expansion into Latin America shows Publicis' targeted growth in emerging markets.
  • Strengthening AI-driven platforms with Wibilong acquisition boosts conversational AI offerings.

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Company News

Digiday
Mar 6th, 2025
Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation

The deal is part of the $1.5 billion the Parisian holding company has spent on acquisitions over the past six months.

Exame
Feb 15th, 2025
Publicis Acquires BR Media for R$ 550M

Publicis announced the acquisition of Brazil's BR Media Group, a leading influencer marketing firm with over 500,000 creators. The deal, valued at approximately R$550 million, aims to integrate BR Media's data technology with Publicis' Epsilon platform, enhancing audience strategies and campaign impact. This move is part of Publicis' strategy to expand in Latin America, following previous acquisitions like Retargetly and Practia.

Maddyness
Dec 4th, 2024
Wibilong sold to Publicis for millions

Stéphane Boukris sold the conversational platform Wibilong to Publicis for over €2 million, after purchasing it for €200k in 2019. Initially in decline under Teleperformance, Wibilong was revitalized by Boukris and David Schwarz, expanding its client base and enhancing its AI-driven platform. They also brought back founder Jean-Christophe Hua to lead the company. Boukris, an investor in 53 startups, previously sold Ametix to La Poste and Excelsior to Alan Allman Associates.

GlobeNewswire
Sep 19th, 2024
Publicis Groupe annonce l'acquisition de Mars United Commerce

PUBLICIS GROUPE ANNONCE L’ACQUISITION DE MARS UNITED COMMERCE, CRÉANT AINSI LE LEADER DU COMMERCE CONNECTÉ ...

Fusacq
Jul 22nd, 2024
PUBLICIS GROUPE met la main sur l'agence DOWNTOWN PARIS, FUSACQ Buzz

PUBLICIS GROUPE met la main sur l'agence DOWNTOWN PARIS

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