Full-Time

Associate Director

Platform Strategy

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Senior

New York, NY, USA

Located in the greater New York City area.

Category
Project Management
Strategy Development
Business Development
Business & Strategy
Required Skills
Marketing
Requirements
  • Understanding of strategy, media, and technology, with direct experience in media planning and buying, business development, project management, product marketing, agency service frameworks, and organizational design
  • Ability resolve complex problems, escalate issues as needed, and communicate clearly and concisely to international audiences
  • Skill in crafting concise briefs for senior executives and clients, and synthesizing data sets to create value
  • Excellent analytical, logic, and math skills, proficiency in navigating ambiguity, and advanced platform proficiency
  • Standout qualifications include experience with global accounts, cloud environments, and marketing technology solution design projects
  • Bachelor's degree in Business, Economics, or a Strategy-related discipline
  • 6+ years of experience in marketing and media agencies or related fields
  • Located in the greater New York City area
  • Proficiency in analyzing workflows, providing strategic recommendations, slide design, analysis, and cross-functional collaboration
Responsibilities
  • Build blueprints for the pitch or our client solution, including the needed requirements, resources, and timelines for global media, data, technology, and tools
  • Thoughtfully manage medium to large projects and project sprints from creation through completion—globally
  • Promote platform onboarding and enablement by stewarding nascent processes and serving as a conduit between partners, working hand-in-hand with the delivery team
  • Build trusted relationships across the Publicis teams, organizations, and partners for intentional collaboration

Publicis Groupe focuses on marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The goal of Publicis Groupe is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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