Director of Sales

DUTIES AND RESPONSIBILITIES:

• Manage the day-to-day activities of the sales team; plan, organize, and assign work and communicate goals.      Advise staff of formal policies and procedures. 
• Recommend and/or initiate salary, disciplinary, or other staffing/human resources-related actions in accordance with Company rules and policies.      Alert management of potentially serious issues.
• Train and motivate a sales team that is responsible for developing new accounts, maintaining existing accounts, and implementing sales strategies to achieve revenue goals and maximize profits for the hotel, while maintaining guest satisfaction. Develop and maintain relationships with key clients in order to produce business. 
• Implement hotel-level tactical sales plans to achieve greater profitability through increasing average rates, increasing overall occupancy, increasing business volume during off-peak periods.  Monitor performance of sales team to ensure actual sales meet or exceed established revenue plan.
• Sell hotel room nights through direct client contact. 
• Develop and maintain good relationships with officials and representatives of local community groups and companies, and attend out-of-town conventions and trade shows, to promote new business and increase sales for the hotel. 
• Produce monthly reports and sales forecasts.
• Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans which support the overall objectives of the hotel. 
• Promote teamwork and quality service through daily communication and coordination with other departments.      Key departmental contacts include all hotel departments.  Review the daily business levels, anticipate critical situations, and plan effective solutions in conjunction with department heads to best expedite these situations. 
• Interact with outside contacts:
  • Guests – to ensure their total satisfaction
  • Airlines, wholesalers, corporate accounts, travel agencies, ad agencies within local, domestic and international markets – to ensure repeat business, follow up on events, and generate new business 
  • Other contacts as needed (Professional organizations, community groups, local media) 
• Perform other duties as assigned.
• May serve as “manager on duty” as required.

ACCOUNTABILITY:

This job is second in command in sales and marketing in a full-service hotel with a moderate range of facilities and catering and/or convention facilities and drives the sales effort.  Typically located in an international location with extensive competitive pressure and operates in all market sectors.  Manages a small number of professional level and administrative sales and catering employees. 

Qualifications and Requirements:

Bachelor’s degree in marketing or related field, and 2 – 4 years of experience in a hospitality or hotel sales and marketing setting, with direct supervisory experience over a sales team, or an equivalent combination of education and experience.  Must speak fluent English.  Other languages preferred.

This job requires ability to perform the following:

• Frequently standing up or moving within and outside of the facility
• Carrying or lifting items weighing up to 25 pounds
• Handling objects

The statements in this job description are intended to describe the essential nature and level of work being performed.  They are not intended to be ALL responsibilities or qualifications of the job.