The Senior Product Marketing Manager is responsible for driving customer advocacy and ensuring  the customer PoV is taken into account in the product roadmap. This is a unique role that blends product and customer marketing, and is highly collaborative with Product, Marketing, and Enablement teams.  The right candidate is a self-starter that is willing and able to re-imagine and start from scratch multiple customer programs, including our product advisory council (PAC), peer review site program, and win/loss program (among others). 

Responsibilities:

• Lead the Product Advisory Council. Successfully transform and lead the Movable Ink Product Advisory Council (PAC) to be a world-class customer experience and to best provide customer input into the Studio and Da Vinci product roadmap. 
• Peer Review Sites. Establish and run a peer review site program to help generate and accelerate pipeline.     
• Win/Loss/Churn Interviews. Expand and optimize the existing Win/Loss/Churn interview program to generate more product, marketing, sales, and customer account management insights and areas of opportunity. 
• Establish a Customer Showcase program. Collaborate closely with the content marketing team to identity the top Movable Ink customers and create executive-level content (videos, presentations, etc.) showcasing these digital transformation stories. Establish these top customers as critical Movable Ink customer advocates.  
• Support Marketing events and collateral. Support Marketing in up-leveling executive and compelling content for the Customer Advisory Board (CAB), Think Summit (yearly customer event), case studies, and testimonials. Support Marketing on ABM messaging to accelerate pipeline. 
• Bring Voice of Customer to the Product Organizations. Support the rest of the product organization in understanding the voice of the customer. Establish a central source of truth of critical customer success statistics. 

Qualifications:

• 5+ years of marketing experience in product marketing and/or customer marketing in B2B SaaS companies. 
• Experience in Martech, selling to B2C marketing buyers. 
• Experience in establishing functions, including customer advocacy, PMM and/or customer advocacy programs, from the ground up. Strong ability to start new programs from the ground up. 
• Understanding of how to message and position SaaS products. 
• Understand and translate technical concepts into marketer-friendly language 
• Strong presentation, leadership and communication skills, especially in customer-facing leadership roles
• Ability to work cross functionally 

The base pay range for this position is $150,000-$180,000/year, which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.