Content Creator & Video Producer

Airtasker plugs into ChatGPT as AI-referred tasks surge. * Airtasker launches on ChatGPT, enabling users to complete task bookings end to end without leaving the chat * AI-referred visitors are more than five times as likely to sign up, while posting tasks at nearly twice the average visitor rate * The typical task they post is worth 20% more than the marketplace average. Special Report: Airtasker has launched on ChatGPT, becoming the first local services marketplace to let users complete a booking end to end within a single conversation on an AI platform. The launch means users can now post, browse and assign a task without leaving the conversation, removing the redirects and app switching that have limited many AI integrations to date. Airtasker (ASX:ART) said ChatGPT can help users write a task description, suggest a budget and help assign a Tasker, all within the same chat. The launch comes as Airtasker's own data shows visitors arriving from AI assistants are substantially more likely to sign up and post tasks - and tend to post higher-value jobs - than the average visitor. Airtasker CEO and founder Tim Fung said the integration closed the gap between AI providing information and actually getting a job done. "That's the gap we've closed, so the conversation ends with the job done rather than a list of links," he said. "People arriving at Airtasker from AI assistants are the most ready-to-act visitors Stockhead has ever seen, but sometimes struggle with the details when explaining what they need done - which is where chat can help. "Gardening, flat pack assembly, car servicing, cleaning and furniture removals are the types of tasks people will be able to book assistance for with Airtasker on ChatGPT." Beyond the AI front end - From answers to action. Most AI integrations stop at recommendations: the AI answers a question, then hands over the information, and the work of actually booking starts over on another app. Airtasker built the connection deeper, so the AI actually finishes the job. Users describe what they need once, in their own words, and the same conversation writes the listing, sets the budget, finds the Tasker and locks in the booking. Under the hood is Airtasker's Remote MCP server, a public endpoint covering both sides of the marketplace that any AI agent can connect to. The launch positions Airtasker in agentic commerce, where AI agents don't just answer questions but complete transactions, in this case hiring and paying a real person. ChatGPT is the first platform, not the last: because the server works with any AI agent, Airtasker says it can launch across further AI marketplaces and assistants as they open to third parties, with more integrations planned. The launch comes as AI adoption continues to rise in Australia as Airtasker data showcases that visitors arriving from AI assistants are more than five times as likely to sign up as the average visitor, converting at a higher rate than any other channel and at more than two-and-a-half times the rate of search. Those users also post tasks at nearly twice the rate of the average visitor, while the typical task they post is worth 20% more than the marketplace average. Tasks posted by visitors from AI assistants have grown more than eightfold since late 2024, based on a comparison between the first three tracked months from November 2024 to January 2025 and the period from May to July 2026. Airtasker data also showed that two-thirds of AI-referred tasks are hands-on local work, including removals, handyperson jobs, trades and cleaning. Sydney and Melbourne are neck and neck, less than 1% apart, and together account for half of Australia's AI-referred tasks, with Brisbane and Perth next. Roy Morgan says 13.6 million Australians, or 58% of people aged 14 and over, used AI tools in an average four weeks in the March quarter of 2026, with ChatGPT leading at 10.5 million users, or 45%. ChatGPT users will also receive $50 off eligible tasks posted through Airtasker's connector with a minimum task price of $200, with the offer running until September 13, 2026. This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.

And on the show tonight! Creators may be the new campaign must have but broadcast PR still delivers big. Last week, Cherish PR Ltd secured an item for its client, Airtasker on Heart Breakfast with Jamie Theakston and Amanda Holden. Together they interviewed an Airtasker member on how he queues for a living, earning thousands of pounds in the process. Jamie and Amanda were inspired by the strange things people do to earn a few quid, from dressing up as a pigeon to giving a cat compliments. They revelled in Airtasker members' ingenuity. In the background, this radio item was causing big changes on the Airtasker platform. In the space of just two minutes, registrations to Airtasker grew in their thousands, leading to an email from the UK Country Manager to ask what was happening? This was broadcast PR in action. Big time. In a world where paid creator and influencer PR campaigns are the favourites of many agency teams, there is much to be said for traditional broadcast PR, especially when it continues to deliver thousands of new customers for a site like Airtasker, in less than two minutes! Getting brands onto broadcast is no mean feat. Spots on Heart Breakfast come from an understanding of the way the media works, what makes great TV or radio and when and how to pitch the story to land that powerful piece. In the past eight weeks, Cherish PR Ltd has secured over 20 TV and radio placements for its clients. From BBC News, ITV This Morning and Lorraine, multiple regional TV and radio spots and a fair few podcasts, Cherish PR Ltd know that good broadcast PR is rarely about pitching the product itself. Cherish PR Ltd is much more focused on how Cherish PR Ltd can create big-hitting stories, trends, experts and visuals that will appeal to producers and researchers and engage viewers and listeners. Get this right and your chances of that national TV spot increase significantly. Here are three tips from its broadcast PR experts to help you make good TV and radio happen. 1. Your product isn't news, but ask yourself what is? As much as PRs pour their heart and soul into their product, unfortunately for a TV planner, the launch of a new product isn't news. Instead, Cherish PR Ltd often begin with what is news and work back into the product to make it fit with a trend. Cherish PR Ltd call this "contextualisation", in other words, the cultural conversations or moments that make your brand or product relevant. Politics, sport, weather may be consistently relevant but there are spontaneous moments too. Let's give a few examples. Heatwave: This one-off event fills airtime because it's unusual and affects everyone but it also offers some great contextual opportunities for the right brands. As yourself a few questions like how is your business managing for the hot weather? Are your staff affected? Have you reduced production, changing working hours? Is your product or delivery evolving to help your customers at this time? This is an interesting story for an event that's impacting the whole country. Seasonality: There are seasonal or topical events that come up year after year and often are planned into broadcast calendars way in advance. Whether it's Christmas or Back to School, planners will often be looking for good stories around tent pole moments that with some planning and a creative pitch can secure an appearance on a top tier news programme. 2. Not all broadcast is made the same. There's a misunderstanding that in order to secure broadcast coverage, you have to create news, but news is a very small part of the total broadcast universe and you're limiting your chances by only thinking of your brand in this way. Its broadcast PR specialists always begin with the target audience, understanding their media consumption gives Cherish PR Ltd a clue as to the channels and shows Cherish PR Ltd need to target to reach those all important eyes and ears. Then it's about understanding that programme anatomy, not just listening to the topics they cover but also the structure of the show. Looking underneath the surface of the production to understand the formats the producers look for, will enable you to think more about where your brand best fits. For example, perhaps the show may have a human-interest element, perhaps illustrating a topical story with an example of lived experience. Do you have customers you could propose? Or how about product placement. Cherish PR Ltd has had some real successes working with prop teams to supply products on shows like Love Island. Yes, there may only be a fleeting glimpse of the product but this clip provides a valuable asset for you to use across your other marketing channels. Understanding alternative programmes and formats to use other than news really opens up the broadcast opportunity. 3. How does it look and sound? It seems pretty obvious but so many brands forget to think like a producer and ask themselves, how would this look on screen or what would this sound like on air. If viewers can understand a story with the sound turned off, you immediately improve your chances of securing that all important TV spot. Thinking like a producer also means understanding what needs to happen to broadcast that spot. Crews are expensive and will always be sent to the most important story in the show. So, how can Cherish PR Ltd create something visual but that doesn't need a crew? For the most visual stories, ensure that you have good quality B roll for TV plus a packaged A roll story for online as well. This can then be used across media brands' digital video channels, hitting thousands more viewers. Finally, when thinking like a producer ask yourself what elements make a good story. For Cherish PR Ltd, there are a few key elements: * The story hook - Write it down as if a presenter is reading it. You can help yourself by starting with the phrase "And on the show tonight..." * The evidence. Why is this story important. What is the evidence to prove the hook? Answer the "Why?" * The visual story. How can Cherish PR Ltd illustrate this visually? Case studies, installations, demonstrations, public stunts, crowds all do well for TV * Who is the expert. Do Cherish PR Ltd has a respected and credible expert to comment on its story? If you can build your package for TV or radio by delivering on all of the above, you're in a great place to pitch. Ultimately, securing TV and radio is about being culturally relevant, quick off the block and ready with story packages perfectly suited to help producers deliver great shows.