Full-Time
Head of Direct to Consumer Marketing
Confirmed live in the last 24 hours
Specialized banking for individuals aged 62+
Financial Services
Senior
Los Angeles, CA, USA
Required Skills
Marketing
Requirements
- BA/BS degree
- 4+ years experience directly managing multiple paid marketing for consumer brand(s); in-house experience preferred
- Experience at a high-growth early-stage startup preferred
Responsibilities
- Own strategy and execution for a paid acquisition program
- Monitor KPIs across channels including CAC, LTV, and budget pacing
- Directly manage and optimize all paid media channels including Meta, TikTok, and Google
- Create reporting and a dashboard to track performance
- Perform analysis to uncover insights and opportunities
- Develop forecast and budget recommendations
- Establish portfolio- and channel-level test roadmaps and execute tests, including launching new digital and offline channels
- Source creative
- Source, evaluate, and contract with technology vendors and creative partners as needed
- Partner closely with cross-functional leaders including Product, Partnerships, Engineering, Data, Operations, and Finance
- Recruit and develop a lean, high-performing team
Charlie Financial offers specialized banking services for the 62+ community, providing early access to Social Security payments and no-fee accounts with 3% earnings on average monthly balances. The company utilizes financial technology to deliver these services, with banking services provided through Sutton Bank, Member FDIC.
Company Stage
Series A
Total Funding
$30.5M
Headquarters
Los Angeles, California
Founded
2021
Growth & Insights
Headcount