Full-Time

Digital Marketing Consultant

Posted on 1/15/2025

KeyBank

KeyBank

1,001-5,000 employees

Offers banking products and financial services

Fintech
Financial Services

Compensation Overview

$65k - $75kAnnually

+ Short-term Incentive Compensation + Deferred Incentive Compensation

Mid, Senior

Remote in USA

The role may be Mobile or Home-based, meaning you may work primarily either at a home office or in a Key facility.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Word/Pages/Docs
JIRA
SCRUM
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides

You match the following KeyBank's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Bachelor’s Degree; 3-5 years minimum professional experience
  • Ability to analyze, summarize and interpret complex data and information; can move logically from findings to conclusions
  • Detail-oriented; ability to organize and prioritize workload
  • Ability to work across departments and influence when needed
  • Can prepare and present data/findings in a concise and understandable format; via documentation and stand-up presentation skills
  • Ability to work independently on relatively complex matters with minimal supervision, while proactively sharing timely status updates and information
  • Knowledge of customer interaction management, online concepts, design and best practices
  • Ability to adapt quickly to changing priorities; capable of operating in a dynamic environment. Highly skilled with Microsoft Office products including: Excel, PowerPoint, Word
Responsibilities
  • Builds and sustains excellent working relationships with colleagues, clients and partner organizations that will enable the timely, accurate and efficient execution of real-time marketing projects.
  • Collaborates with internal and agency partners to produce measurable outcomes.
  • Works directly with the Sr. Marketing Consultant & i2 Product Manager to develop, build and deploy campaigns, to include: data synthesis, creative development, campaign setup, testing, deployment and tracking.
  • Assist Product Manager and Scrum Master in developing and communicating Intelligent Interaction goals and backlog management.
  • Gather requirements from business partners for campaign execution.
  • Leads weekly intake meetings.
  • Builds Jira Epics/Stories and project manages i2 backlog.
  • Delivers assigned campaigns within scope and timeline.
  • Manages recurring reporting and tracking functions for assigned campaigns.
  • Effectively communicates timely recommendations and implications to internal cross-functional teams and clients based on business objectives and best practices.
  • Recommends and implements tests and applies insights to future campaigns.
  • Be the voice of marketing to the i2 squad by providing marketing and industry insights.
Desired Qualifications
  • Experience with Agile Development tools (JIRA, Confluence) preferred
  • Experience with Adobe Analytics & other Adobe suite products preferred
  • Experience with coordinating and implementing automated customer journeys and ongoing projects related to Adobe Journey Optimizer (AJO) is preferred
  • Experience with Airship and/or other push notification platforms preferred

KeyBank provides a variety of financial services, including personal and business banking, credit cards, mortgages, and loans. Their products are designed to cater to individual consumers, small businesses, and commercial clients throughout the United States. KeyBank generates revenue primarily through interest from loans, fees for banking services, and commissions on financial products. A key aspect of their approach is a focus on financial wellness, offering clients tools and resources to better manage their finances. This comprehensive range of services aims to assist clients in reaching their financial objectives, such as purchasing a home, consolidating debt, or planning for the future.

Company Stage

IPO

Total Funding

$30M

Headquarters

null, Massachusetts

Founded

1824

Simplify Jobs

Simplify's Take

What believers are saying

  • AI integration could boost KeyBank's operational efficiency and customer experience.
  • Scotiabank's investment may lead to expanded market reach and resource sharing.
  • Increased credit facilities support business growth through flexible financial solutions.

What critics are saying

  • AI investments may not yield expected returns, posing financial risks to KeyBank.
  • Scotiabank's investment could lead to strategic shifts misaligned with KeyBank's operations.
  • Higher credit facilities expose KeyBank to increased credit risk if clients default.

What makes KeyBank unique

  • KeyBank's investment in AI-based Zentist enhances its technological edge in financial services.
  • Strategic partnership with Scotiabank strengthens KeyBank's international market reach and resource sharing.
  • KeyBank's focus on financial wellness tools sets it apart in client financial management.

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Benefits

Medical, dental, & vision

Wellness Programs

Fitness Reimbursement

Alternative Work Schedules

PTO

Parental Leave

401(k) Savings Plan

Discounted Stock Purchase Plan

Tuition Reimbursement

INACTIVE