Full-Time

Growth Lead

Posted on 7/23/2024

Cardless

Cardless

11-50 employees

Platform for launching co-branded digital credit cards

Compensation Overview

$135k - $165k/yr

+ Equity Grants

Mid

San Francisco, CA, USA

Requires onsite presence in San Francisco, California.

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Management
Lead Generation
Marketing
Requirements
  • 3+ years of experience in a growth or marketing capacity, preferably within the consumer fintech space.
  • Exceptional communication skills, with the ability to articulate priorities, opportunities, challenges, and business cases to partner teams.
  • Strong project management skills, demonstrated by successful management of multiple projects simultaneously.
  • Previous experience in a startup environment, showcasing adaptability, resilience, and a hands-on approach.
  • Creative thinker with a passion for identifying and exploring new growth opportunities.
  • Strong analytical skills, with the ability to interpret data and extract actionable insights.
  • Basic product sense and a keen interest in understanding product strategy and innovative problem-solving.
  • Proficiency in marketing automation tools and platforms.
  • A proactive and collaborative team player.
Responsibilities
  • Collaborate with the marketing team to create and execute comprehensive marketing plans, with a strong emphasis on customer acquisition.
  • Lead the development and management of diverse marketing campaigns across multiple channels, including social media, email, and online advertising.
  • Devise and implement detailed influencer strategies for various card brands, overseeing the performance of both organic and paid influencer campaigns.
  • Utilize marketing automation tools (e.g., Iterable) to track, analyze, and report on campaign performance, offering actionable insights to improve marketing and sales efforts.
  • Foster relationships with external brands, ensuring timely and organized response to marketing campaign requests.
  • Work closely with cross-functional teams, including compliance and legal, to ensure advertising campaigns are reviewed, approved, and aligned with internal and external standards.
  • Stay up-to-date with industry trends, emerging technologies, and best practices, applying this knowledge to enhance demand generation and lead generation efforts within the credit card industry.

Cardless provides a platform for brands to quickly launch co-branded digital credit cards. This service allows businesses to implement credit card programs in just a few weeks, compared to the months typically required by traditional methods. The platform is designed for various clients, including retail and service companies, aiming to enhance customer loyalty through personalized credit card offerings. Cardless simplifies the application process with optimized forms and offers developer support for customization. Their business model includes setup fees, transaction fees, and a share of interest or fees from issued cards. The goal of Cardless is to transform the credit card landscape by enabling brands to attract customers and create new revenue streams.

Company Size

11-50

Company Stage

Growth Equity (Venture Capital)

Total Funding

$155M

Headquarters

San Francisco, California

Founded

2019

Simplify Jobs

Simplify's Take

What believers are saying

  • Cardless raised $30 million to expand co-branded credit card innovation.
  • Partnership with Ascenda enhances loyalty opportunities for U.S. merchants.
  • Growing demand for digital-first credit card solutions boosts Cardless's market opportunity.

What critics are saying

  • Increased competition from established financial institutions in the digital credit card space.
  • Potential regulatory scrutiny could lead to higher compliance costs for Cardless.
  • Economic downturns may reduce consumer spending and demand for new credit cards.

What makes Cardless unique

  • Cardless offers a streamlined process for launching co-branded digital credit cards.
  • The platform provides dedicated developer assistance for customized credit card programs.
  • Cardless integrates seamlessly with existing brand ecosystems for enhanced customer loyalty.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Parental Leave

Commuter Benefits

Home Office Stipend

Company Equity

Company News

FF News
Feb 3rd, 2025
Ascenda Partners With Cardless To Transform Co-Brand Landscape And Enable New Loyalty Opportunities

Ascenda, the industry leader in loyalty as a service, today announced a strategic partnership with Cardless, a digital-first credit card platform, aimed at transforming the co-branded credit card and loyalty landscape for U.S. merchants.Through this partnership, Ascenda and Cardless will offer partners an integrated solution that leverages the power of both brands to create differentiated co-brand card products, while seamlessly introducing or enhancing loyalty engagement propositions.Ascenda operates the leading global engagement ecosystem, connecting merchants and financial institutions to drive customer acquisition, engagement, and retention. By integrating Cardless’ digital-first issuing platform, Ascenda is providing its partners with unparalleled ease in launching card programs, creating a strong top-of-wallet effect, and leveraging deep, data-driven customer insights to enhance engagement.Josh Berwitz, Chief Commercial Officer at Ascenda, commented, “We are thrilled to partner with Cardless to transform how merchants issue credit cards and engage with their customers. Many brands are seeking easier, more digitally engaging ways to create an embedded card program and enhance their customer value proposition. Our partnership sets a new standard in the market for consumer engagement propositions by combining the best rewards content with a seamless loyalty experience.”Michael Spelfogel, Co-Founder & President of Cardless, added, “Our partnership with Ascenda unlocks a step-change in co-brand ROI for merchants by simplifying and accelerating the launch of differentiated card programs, while also introducing powerful loyalty opportunities for merchants to engage their entire customer base. Together, we are redefining what’s possible in customer engagement and co-brand programs, enabling the rollout of world-class propositions that drive both immediate and long-term value.”The new capabilities offered by the Ascenda-Cardless partnership are available to merchants effective immediately, providing a comprehensive solution to integrate co-brand card issuance with broader loyalty initiatives, thereby enhancing customer lifetime value and driving superior business outcomes

B2B Cambodia
Dec 12th, 2024
Ascenda Partners with Cardless to Transform Co-Brand Landscape and Enable New Loyalty Opportunities

Ascenda partners with Cardless to transform co-brand landscape and enable new loyalty opportunities.

Daily Company News
Nov 29th, 2024
Cardless Raises $30 Million To Expand Co-Branded Credit Card Innovation

Cardless has successfully raised $30 million in its latest funding round, backed by prominent investors including Activant Capital, Mischief, Industry Ventures, Thayer Ventures, Assurant, and Amex Ventures.

Fintech Futures
Nov 27th, 2024
Cardless secures $30m funding round led by Activant Capital

Cardless also secured a $75 million three-year warehouse credit facility from i80 Group last year.

FF News
Nov 26th, 2024
Cardless Raises $30 Million in Latest Funding Round, Backed By Leading Fintech VCs

Cardless, a leading fintech innovator known for transformative co-branded credit card solutions, announced a $30 million growth investment round led by Activant Capital, with participation from new and existing investors including Mischief (the fund co-founded by Plaid's Zach Perret), Industry Ventures, Thayer Ventures, Assurant and American Express.

INACTIVE