Full-Time
Performance-based influencer marketing and commerce platform
$150k - $170k/yr
New York, NY, USA
In Person
ShopMy operates a creator marketing platform connecting brands and influencers in beauty, fashion, and lifestyle. Brands use a subscription SaaS to discover creators, manage gifting campaigns, offer trackable commission codes, and measure results like paid ads; creators join for free, build personalized digital storefronts and share recommendations from 50,000+ brands, earning through a revenue share (ShopMy takes 18%). Key features include Lookbooks for automated gifting and Circles for grouping favorite creators into a single storefront for shoppers. The goal is to turn creator marketing into a measurable, performance-based channel that scales creator monetization and provides shoppers with a curated, consolidated shopping experience.
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$167M
Headquarters
Boston, Massachusetts
Founded
2020
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/PRNewswire/ -- Shop My Shelf, Inc. dba ShopMy, the curated commerce infrastructure company today announced it has raised $70M in funding at a $1.5 billion...
ShopMy, a four-year-old influencer monetization platform, has achieved a $1.5 billion valuation after raising $70 million in a funding round with notable Silicon Valley investors and social media stars like Sofia Richie Grainge and Aimee Song. The funds will support its expansion beyond fashion and beauty. ShopMy, which has over 50,000 creators, is rebranding as a shopping destination amid a lawsuit from competitor LTK for false advertising.
The alleywatch startup daily funding report: 10/22/2025. The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 10/22/2025 featuring funding details for ShopMy, CurbWaste, and much more. This page will be updated throughout the day to reflect any new fundings. ShopMy - $70M venture. ShopMy, a premium affiliate and influencer marketing platform for creators and brands, has raised $70M in Venture funding led by Avenir. Founded by Christopher Tinsley, Harry Rein, and Tiffany Lopinsky in 2020, ShopMy has now raised a total of $70M in reported equity funding. AlleyWatch is NYC's leading source of tech and startup news, reaching the city's most active founders, investors, and tech leaders. Advertise today CurbWaste - $28M Series B. CurbWaste, an operating system for independent waste haulers, has raised $28M in Series B funding led by Socium Ventures. Founded by Michael Marmo in 2018, CurbWaste has now raised a total of $49.2M in reported equity funding. You are seconds away from signing up for the hottest list in NYC tech! UrgentIQ - $4.4M. UrgentIQ, an electronic medical records and practice management solution for urgent care centers, has raised $4.4M in funding according to a recent SEC filing. The filing indicates that the total offering is for $4.9M and there were ten investors in this close. Founded by Eric Slater and Nat Gibbs in 2022, UrgentIQ has now raised a total of $8.9M in reported equity funding.
Sephora and Vogue publisher Condé Nast are looking to cash in on the power of influencers, both unveiling new creator-led marketplaces to compete with affiliate marketing leaders like LTK and ShopMy.
Sephora announces its affiliate platform, competing with LTK and ShopMy.