Your Responsibilities

• Strategize and execute marketing strategy for our developer community
• Collaborate with others across the marketing organization to plan and coordinate campaigns and connect the developer  community to broader marketing initiatives
• Create and execute internal and external awareness, engagement, and retention campaigns for the developer community
• Coordinate with other developer marketing teams to cross-promote and drive awareness for developer events and content.
• Create developer marketing content, including event playbooks, swag design, and assets
• Own marketing messaging, voice, and tone of the developer activations around product launches
• Source user stories from hackathon winners and ecosystem teams to be featured in marketing materials
• Increase developer engagement in our two yearly hackathons. Improving the quality of content and project submissions
• Expand the Developer Expert volunteer program, increasing overall certifications and expert engagement across developer community activities.

Skills & Qualifications

• 5+ years experience in developer marketing, content marketing, campaigns, or developer marketing role in a B2B setting
• Ability to take a strategic approach and lead developer marketing initiatives
• Demonstrated ability to develop creative, engaging content, copy, and campaigns
• Excellent written and verbal communication skills; able to tell a compelling story and inspire people to participate
• Capable of working effectively both independently and as part of a team - the ideal candidate needs to be self-motivated, have excellent time management and organizational skills, a strong sense of responsibility, ownership and initiative
• Industry knowledge (Blockchains, developer tooling, trends, use cases)

Preferred Qualifications

• Previous experience focused on developer marketing in Web3
• Experience planning virtual and in-person hackathons