Full-Time

Manager – Influencer Marketing

Hello Fresh

Hello Fresh

10,001+ employees

Food & meal kit delivery service

Consumer Goods

$97,500 - $130,000

401k with company match, company equity plan, tuition reimbursement

Entry, Junior, Mid, Senior

New York, NY, USA

Required Skills
Sales
UI/UX Design
Data Science
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 5-7 years of relevant professional experience with concrete, consistent results
  • Experience in performance marketing or partnerships, with past experiences in NA influencer marketing; In-depth knowledge of Meta, TikTok, YouTube, Snapchat, Pinterest, Twitch influencer marketing strategies is a plus
  • At least 2+ years of influencer and/or agency management, with experience leading & influencing others
  • Background in eCommerce and/or subscription business models is a plus
  • Strong business writing skills
  • Substantial experience working with performance marketing metrics (revenue share, CAC, incremental or marginal CAC, LTV, ROI)
  • A proven track record in Influencer marketing campaign strategies and execution; robust playbook of available optimization and growth levers
  • Fluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus
  • High school diploma or GED & Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required
Responsibilities
  • Drive efficient customer acquisition working with high volume influencer marketing channels
  • Partner with influencers and agencies across several influencer segments and help define strategic direction
  • Create campaign analyses using KPIs and test variables, including Sales, CR, CAC, etc. across multiple campaigns
  • Develop and implement a data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs
  • Communicate effectively with marketing leaders the performance of ongoing initiatives through performance tracking, analysis and executive reports
  • Be accountable for best in class execution of Influencer Marketing in partnership with internal and external partners
  • Architect and implement sound processes, budget pacing & stewardship, aggressive negotiations & innovative deal structures that set brands up for rapid and sustainable growth
  • Develop meaningful creator relationships that engage audiences with our services and brands
  • Put customer front and center and optimize channel UX in partnership with site/product team
  • Proactively identify and implement data driven optimizations on an ongoing basis to drive performance improvement WoW and MoM in identified KPIs
  • Partner closely with Data Science and Marketing Analytics to develop, implement and continuously validate robust measurement / attribution approaches
  • Proactively evaluate and identify opportunities for incremental growth. Act with curiosity and creativity
  • Innovate and lead new testing initiatives including new channel/partner launches (collaborating with other channels where relevant) to both validate performance and drive incremental growth
  • Manage relationship(s) with external agencies as well as direct partners
  • Evaluate, negotiate, onboard and proactively manage new / existing partners as needed
  • Work cross functionally with relevant internal stakeholders on business cases, contracts, fee / commission oversight & negotiations, RFP management, invoicing / auditing

HelloFresh’s mission is to change the way people eat forever by aiming to provide every household with wholesome, homemade meals – no shopping and no hassle. The company’s meals are carefully planned, carefully sourced and delivered to the front door of each customer at the time most convenient for them.

Company Stage

Pre-seed

Total Funding

$646.4M

Headquarters

Berlin, Germany

Founded

2011

Growth & Insights
Headcount

6 month growth

8%

1 year growth

26%

2 year growth

68%

Benefits

Competitive Salary & 401k

Generous Parental leave & Flexible PTO

Health, vision, & dental insurance

75% discount on HelloFresh Subscription

Snacks, coffee, & catered lunches

Company sponsored outings