As an Insights Manager, you will be responsible for managing medium to large scale secondary and digital analytics research projects. This will include using a suite of media monitoring and social listening tools, as well as media measurement methodologies, to track information and produce actionable research reports to guide our clients’ communications strategy.
This is a unique opportunity to be a part of a highly visible, growing department and work with large global clients helping to analyse and shape their brand strategy and evaluate their performance.
Responsibilites:
- Manage secondary and digital analytics projects from start to finish, working on multiple projects concurrently across a variety of sectors and methodologies. This will include:
o Analyse media coverage (traditional print, online and / or social media)
o Monitor key brands & topics – including sensitive ones – for our clients
o Perform media measurement for internal and external communication actions or campaigns
o Identify key influencers and trends relevant to our clients
o Benchmark our clients with their direct competition
o Conduct landscape and whitespace analysis for our clients so they can define their positioning on their market
- Analyse quantitative and qualitative data, as well as historical performance, to produce actionable insights and strategic recommendations
- Writing presentations, using visual storytelling, and presenting to clients
- Client relationship management; be responsible for day-to-day client communications, understand their needs, offer guidance and counsel, provide them with both strategic and operational recommendations, etc.
- Proposal writing, including methodological design and costing
- Help manage accounts, supporting on proposal development, project management, and resource planning
- Provide strategic and consultative guidance to the Edelman teams and our end clients
- Mentor junior analysts on the team with executing methodological approaches into real-life implementation and production
- Line management of 2-3 research executives
Candidate Expectations:
- College or university degree in business, communications, social or political science, statistics, mathematics, economics, etc., or equivalent work experience in a similar role.
- Previous experience in research (in an agency/research institute or in-house/client-side, etc.)
- Substantial hands-on online & social listening experience, audience analysis or data/statistical analysis, preferably with exposure to consumer insights and media research
- Expert knowledge of a mix of tools, including but not limited to:
o Listening tools: Brandwatch, TalkWalker, Synthesio, Cision, NetBase, other
o Audience profiling: Statista, Global Web Index, Demographics Pro, other
o Search and web: Similar Web, Google AdWords, Answer The Public, other
o Data analysis: Quid, Google Analytics, Tableau, other
o Trends analysis: eMarketer, Mintel, Google Trends, WARC, other
- Substantial experience with boolean searches and unstructured data
- Strong analytical skills, with the ability to identify and clearly communicate patterns and research findings in a clear and succinct way
- Experience creating presentations using visual storytelling
- Experience presenting to clients and managing stakeholders’ relationships, both internal and external
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Edelman Data & Intelligence (DXI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.
We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.
DXI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution. DXI is comprised of over 350 research specialists, business scientists, data engineers, behavioral and machine-learning experts, and data strategy consultants based in 15 markets around the world.
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.