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Full-Time

Director – Marketing

Posted on 5/28/2024

Wasabi Technologies

Wasabi Technologies

201-500 employees

Cloud storage service for data management

Data & Analytics
Enterprise Software
Financial Services

Senior, Expert

Remote in UK

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Hubspot
Marketing
Requirements
  • A marketer with 7+ years of experience, preferably at high growth technology companies.
  • A strong leader with a proven track record in people management and success in building, developing and mentoring high performing teams.
  • Critical thinker, understanding the foundation of marketing and how growth marketing and field marketing play a critical role in driving business forward.
  • Experience with full funnel digital marketing strategies, events, partner and channel marketing campaigns.
  • A strong collaborator, with excellent communication and cross functional project management skills to work with teams and projects both internal and external.
  • Ability to travel (~30-40%), domestically and internationally.
  • Detail oriented and can successfully execute multiple projects simultaneously while overcoming challenges and meeting deadlines.
  • Experience with SFDC, Hubspot or other CRM and Marketing Automation tools.
  • Ability to speak a second language is a plus.
Responsibilities
  • Build the strategy for an integrated marketing plan for the region (EMEA) that combines both locally created marketing programs and global campaigns and activities into one integrated approach.
  • Lead a team of regional field marketers located in different geographic regions supporting the sales and business development organization across UK&I, DACH and Southern Europe geos.
  • Collaborate with regional sales and business development leadership and sales teams to understand target customers and partners and go-to-market strategy, working together to align marketing plan and execution with unique geographic market needs.
  • Collaborate with HQ communications and growth marketing teams as well as local agencies (PR/Media) to influence in region strategies.
  • Identify and work with Technology Alliance Partners, Distribution Partners and Channel Partners (MSPs, VARs, SIs and OEMs) to amplify the message through joint marketing efforts and campaigns.
  • Execute in region campaigns, email communications, events, webinars and programs that drive partner recruitment and activation as well as drive demand for net-new and expanded sales opportunities.
  • Forecast, measure, analyze and report on the impact of implemented programs and strategies.
  • Increase capacity and productivity by creating new processes, training, programs and documentation to support rapid growth, and help us scale globally.

Wasabi Technologies offers cloud storage services that help businesses store and manage their data efficiently. Their main product, the Wasabi Surveillance Cloud, is a hybrid solution that enhances on-premises video surveillance systems without the need for costly upgrades, providing unlimited and secure storage at a low cost. Wasabi stands out by charging one-fifth the price of AWS S3, offering faster speeds, and having a clear pricing model with no hidden fees. The goal is to deliver affordable storage solutions that improve data management for businesses.

Company Stage

Seed

Total Funding

$512.2M

Headquarters

Boston, Massachusetts

Founded

2017

Growth & Insights
Headcount

6 month growth

12%

1 year growth

22%

2 year growth

69%
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Simplify's Take

What believers are saying

  • Strategic partnerships with companies like Dell and Retelit expand Wasabi's market reach and enhance its service offerings.
  • The company's cost-effective and high-speed storage solutions make it an attractive option for businesses looking to reduce expenses while maintaining performance.
  • Wasabi's global expansion, including new storage regions in Italy and India, indicates strong growth potential and market penetration.

What critics are saying

  • The cloud storage market is highly competitive, with major players like AWS and Google Cloud posing significant threats.
  • Dependence on strategic partnerships for market expansion could be risky if these partnerships fail or underperform.

What makes Wasabi Technologies unique

  • Wasabi offers cloud storage at 1/5 the cost of AWS S3, providing a significant cost advantage over competitors.
  • The company's storage solutions are 100% compatible with AWS S3 and IAM APIs, making it an easy drop-in replacement for existing cloud storage setups.
  • Wasabi's focus on hybrid cloud storage for video surveillance systems addresses a niche market that many competitors overlook.
INACTIVE