Full-Time

Sr. Industry Marketing Manager

National Government

Posted on 7/29/2024

esri

esri

5,001-10,000 employees

Provides GIS software and location intelligence

Data & Analytics
Consulting
Government & Public Sector

Compensation Overview

$81.1k - $135.2kAnnually

Senior

West Redlands, Redlands, CA, USA

Hybrid position requiring in-office presence.

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 5+ years of marketing experience within business-to-business and/or business-to-consumer fields, preferably marketing to business professionals in related industries
  • Bachelor's degree in marketing, business or a related field
  • Excellent verbal communication and writing skills for internal and external audiences
  • Highly organized, strongly self-motivated, and the ability to multi-task activities with shifting priorities
  • Knowledgeable to strong understanding of CRM, social media platforms, business intelligence, and project management processes
  • Demonstrated ability to coordinate matrixed resources and drive measurable results
  • Ability to travel domestically and internationally as needed
  • Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.
Responsibilities
  • Develop, execute, and measure industry marketing campaigns, defining tactics from start to finish, by partnering with industry, corporate marketing (email, web, social, advertising teams), business development, product marketing, and others to ensure successful tactic delivery
  • Provide industry-appropriate business writing skills and marketing expertise to lead the development of campaign plans and marketing assets
  • Leverage marketing analytics and reporting platforms to determine campaign success criteria; manage campaign activity reports and ROI analytics
  • Effectively manage tactics and communications with cross-functional stakeholders to prioritize and lead high impact campaigns aligned with sector and company goals
  • Proactively work with internal and external customers to identify, resolve, and escalate campaign risks and issues hindering delivery of tactics
  • Develop strong partnerships with global marketing and business development teams to create strategically aligned marketing plans

Esri specializes in Geographic Information Systems (GIS) and location intelligence, providing mapping and spatial analytics software that helps organizations visualize and analyze data. Its main product, ArcGIS, allows users to understand relationships and trends in data through powerful mapping tools. Esri differentiates itself from competitors by offering a comprehensive platform that serves a wide range of clients, including government agencies, businesses, and non-profits, for applications like urban planning and disaster response. The company's goal is to empower organizations to make informed decisions and optimize operations using location intelligence.

Company Stage

N/A

Total Funding

N/A

Headquarters

Redlands, California

Founded

1969

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for real-time GIS data integration boosts Esri's product innovation.
  • Digital twins in urban planning create new opportunities for Esri's GIS applications.
  • Esri's cloud-based GIS services align with the shift towards cloud computing.

What critics are saying

  • Open-source GIS platforms like QGIS threaten Esri's market share.
  • AI advancements in geospatial analysis may outpace Esri's current offerings.
  • Data privacy regulations could increase compliance costs for Esri.

What makes esri unique

  • Esri's ArcGIS is a leading platform in GIS and spatial analytics.
  • The company has a strong presence in government, business, and academic sectors.
  • Esri's partnerships enhance its offerings, like the Previsico flood forecasting collaboration.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Holidays

Professional Development Budget

Hybrid Work Options

INACTIVE