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Full-Time

Sr. Industry Marketing Manager

National Government

Confirmed live in the last 24 hours

esri

esri

5,001-10,000 employees

Provides GIS software and location intelligence

Government & Public Sector
Enterprise Software
Social Impact

Compensation Overview

$81.1k - $135.2kAnnually

Senior, Expert

West Redlands, Redlands, CA, USA

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 5+ years of marketing experience within business-to-business and/or business-to-consumer fields, preferably marketing to business professionals in related industries
  • Bachelor's degree in marketing, business or a related field
  • Excellent verbal communication and writing skills for internal and external audiences
  • Highly organized, strongly self-motivated, and the ability to multi-task activities with shifting priorities
  • Knowledgeable to strong understanding of CRM, social media platforms, business intelligence, and project management processes
  • Demonstrated ability to coordinate matrixed resources and drive measurable results
  • Ability to travel domestically and internationally as needed
  • Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.
Responsibilities
  • Develop, execute, and measure industry marketing campaigns, defining tactics from start to finish, by partnering with industry, corporate marketing (email, web, social, advertising teams), business development, product marketing, and others to ensure successful tactic delivery
  • Provide industry-appropriate business writing skills and marketing expertise to lead the development of campaign plans and marketing assets
  • Leverage marketing analytics and reporting platforms to determine campaign success criteria; manage campaign activity reports and ROI analytics
  • Effectively manage tactics and communications with cross-functional stakeholders to prioritize and lead high impact campaigns aligned with sector and company goals
  • Proactively work with internal and external customers to identify, resolve, and escalate campaign risks and issues hindering delivery of tactics
  • Develop strong partnerships with global marketing and business development teams to create strategically aligned marketing plans

Esri specializes in Geographic Information Systems (GIS) and location intelligence, providing software that enables organizations to visualize and analyze spatial data. Its main product, ArcGIS, allows users to create detailed maps and perform spatial analytics to uncover relationships and trends in data. Clients from various sectors, including government, business, and academia, utilize Esri's technology for applications like urban planning and disaster response. Unlike many competitors, Esri offers a comprehensive suite of GIS tools and professional consulting services, helping clients effectively implement and maximize their use of GIS. The company's goal is to empower organizations to make informed decisions and optimize operations through the use of location intelligence.

Company Stage

N/A

Total Funding

N/A

Headquarters

Redlands, California

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Esri's continuous innovation, exemplified by the release of new editions of ArcGIS Pro and updated land cover maps, keeps it at the forefront of the GIS industry.
  • The company's global partnerships and recognitions, like the SAG award and collaborations with Azercosmos, highlight its influence and leadership in the field.
  • Joining the Esri Partner Network, as seen with Buzz Solutions, provides opportunities for growth and collaboration within a well-established ecosystem.

What critics are saying

  • The competitive landscape in GIS and location intelligence is intense, with new entrants and technological advancements posing potential threats.
  • Dependence on software licensing and subscription services may be vulnerable to market fluctuations and economic downturns.

What makes esri unique

  • Esri's long-standing expertise since 1969 and its flagship product, ArcGIS, set it apart as a pioneer and leader in the GIS and location intelligence market.
  • The company's focus on a wide range of applications, from urban planning to environmental monitoring, allows it to serve diverse sectors effectively.
  • Esri's robust ecosystem of partnerships, such as with VertiGIS and DTN, enhances its service offerings and extends its market reach.