Full-Time

Senior Analyst

Mediabrands

Mediabrands

10,001+ employees

Global marketing solutions and media management division

Data & Analytics

$70,000 - $75,000

Employee stock purchase program

Senior

Los Angeles, CA, USA

Required Skills
Marketing
Data Analysis
Excel/Numbers/Sheets
Google Analytics
PowerPoint/Keynote/Slides
Requirements
  • 2+ years of experience in SEO or relevant function, i.e., SEM
  • Familiar with multiple keyword research, reporting, and link building tools
  • Understanding of why certain search results appear for various keywords
  • Expertise with technical SEO tools such as Ahrefs, Screaming Frog, and Lumar or similar tools.
  • Comfortable with platforms including Adobe Analytics or Google Analytics
  • Expertise with Microsoft Excel, Word, and PowerPoint
  • Excellent research, writing, and presentation skills with an attention to detail
  • Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry
  • KINESSO does not require candidates to have a college degree
Responsibilities
  • Provide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentations
  • Lead technical site analysis, competitive analysis, and content audits
  • Audit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mind
  • Prioritize tasks based on their likely effectiveness and ability to be implemented
  • Present findings and back up recommendations with hard data
  • Identify problems and form solutions for problems that can arise in reporting
  • Develop content recommendations and technical analysis presentations
  • Support marketing in the development of SEO case studies, white papers, blog posts, POV etc.
  • Work with creative and development teams to ensure proper implementation of SEO recommendations
  • Translate clients’ business goals and marketing objectives into successful search engine optimization strategies
  • Decide upon final keyword lists with minimal supervision
  • Understand a variety of SEO/SEM tool sets and be able to delineate when to use one vs another.
  • Additionally, develop opinions on tools, their uses, and their pitfalls
  • Build technical SEO acumen with ability to speak to and identify solutions to common SEO issues
  • Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client’s marketing goals
  • Present new tools and summarize industry articles to the internal team

IPG Mediabrands, the media and marketing solutions division of Interpublic Group, is a global leader in the industry, managing over $47 billion in marketing investment for a diverse range of high-profile clients. The company's competitive advantage lies in its extensive network of full-service agencies and specialized business units, which have been recognized for their excellence with numerous awards. With a workforce of over 18,000 professionals in more than 130 countries, IPG Mediabrands fosters a diverse and inclusive culture, and is committed to delivering cutting-edge marketing solutions.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-8%

2 year growth

-12%