Account Executive

We're unlocking access to the NHS, because healthcare is not truly free until it's truly accessible 💙

The world’s best healthcare, for free. It's not a new idea, it's called the NHS. But the largest healthcare provider is fundamentally broken. Patient satisfaction is at an all time low, and the biggest reason cited is lack of access. So we’re on a mission to fix it with technology that actually works.

We're building the front door of UK healthcare, creating a future where one billion NHS appointments are transparent and instantly bookable, and patients are guided to the right service first time using AI.

We're developing critical national infrastructure. Today, 26% of GP practices in England use our patient registration software, while one in five GP practices in London use Bookable Search to help new patients find and book appointments seamlessly.

Our latest product, Bookable Navigator, extends this vision by automatically booking appointments for existing patients.

We operate from within a working GP practice in East London 🏥 We're backed by Y Combinator, Innovate UK and the NHS Clinical Entrepreneur Programme, and were previously ranked the 8th fastest-growing startup in the UK and 33rd fastest-growing in Europe 🚀

⛩️ Our Principles

Exciting challenges lie ahead. Guided by our principles, we’ll meet these challenges with a thoughtful and caring approach. These principles drive everything we do at Healthtech-1:

1. 💙 Care deeply

2. 🏋️‍♀️ Work hard

3. 🤝 Be your word

4. 💬 Trust in radical truth and transparency

5.  🚀 Do your life's best work

6. 🥳 Find the fun

Read more about our principles and our "why" in the Healthtech-1 Handbook.

🚀 The mission

We have an ambitious mission: to unlock access to healthcare by navigating patients to the right place, first time. We’re going to create a world where every appointment is transparent and bookable, starting in General Practice. We're the team to do this - We were previously ranked 8th fastest growing startup in UK and 33rd fastest in Europe.

Now, we are hiring an Account Executive to help us get in front of more practices. Your core focus will be on full cycle sales from lead generation to closing and onboarding practices.

You’ll be joining an ambitious sales team with prior experience at Monzo, Revolut, the Civil Service, the NHS, investment banking, consulting, and other VC-backed startups. Everyone works in pairs to own a geographic patch. We work in pairs because we believe it encourages peer learning and healthy team culture.

Progression works across three dimensions:

1. Closing bigger deals (larger ACV)

2. Selling more advanced products

3. Training/ coaching other members of the team

This is a place to do your life’s best work.

🎯 Goal expectations

Our mission is to unlock access to healthcare. You will contribute by increasing appointment supply. This is achieved through selling more products to more practices.

Objective 1: Convert new practices

• You will own a geographical patch and do everything it takes to get at least 10 live practices a week.

• You will hone your craft until you achieve a 70% demo-to-sign rate (demo conversion rate) and a 90% sign-to-live rate (funnelling).

• You will represent the voice of Healthtech-1 and take pride and care in every interaction with practices.

Objective 2: Generate leads

• You will create and implement high impact lead gen strategies (e.g. cold calling, email campaigns, events, field sales, referrals, etc.).

• You will generate high quality leads using storytelling, data, and research.

• You will fill a personal calendar of demos.

Objective 3: Improve team performance

• You will improve team processes on a weekly basis.

• You will bring happy conflict in a loving way, no artificial harmony.

• You will help the team aim for a stretch target of 15 practices live per person per week.

• You aim to delight practices in every interaction and leave practices with a great impression of Healthtech-1 regardless of if they buy or not.

🔍 Scope of the role

You fully own:

• Your live practices target

• The quality and effectiveness of your outbound campaigns

• The GTM strategy for your geographic patch

You co-own:

• The enrichment of your lead list

• Keeping the CRM tidy and updated

• Booking demos (shared responsibility with Junior Growth Specialists)

You influence (but do not own):

• The way we invest in and deliver inbound campaigns

• Product direction via closing the customer feedback loop

You do not own:

• Account management

• Product roadmap

• ICB (enterprise) deals

⚠️ This role is not for everyone

This is a high-agency, high-expectation role in a fast-moving healthtech environment. You probably won’t enjoy this role if you:

• Prefer to be told what to do over figuring out what to do

• Need significant training and supervision to improve

• Aren't comfortable with honest feedback

• Don't want to constantly push your work rate

You will enjoy this role if you like owning your target and raising the bar around you.

"You'll be joining a focussed high growth team that have ambitions to help every single practice in the country, and won't stop until they do so. We're humble, low ego and care deeply about doing our life's best work. This will be a ride of a lifetime." -- Pete Huang, Cofounder & Growth Lead.

📝 30/60 day plan

By day 30: Train up, earn trust and get moving 🏃

• Learn the main concepts

  • practice personas

  • how a practice works

  • the NHS system

  • our products

• Build empathy for the NHS through direct exposure

  • Spend a few days as a GP practice receptionist to understand our customer deeply

  • Stretch goals, complete some admin!

    • process documents

    • complete a triage form

    • serve a patient

    • call a patient

  • Present your Old World to the team

• Learn the healthtech-1 style, then develop your authentic style

  • Watch a demo from each AE

  • Watch 10 demos

  • Listen to team mate’s cold calling (1 hour with each AE)

  • Reflect, summarise and share your style with your manager

• Demo, close and onboard practices

  • independently deliver demos

  • all activity well documented in CRM

  • delivered demos at high throughput (assuming you have the leads)

KPIs:

• 🎯 10 practices live

• 🎯 Conversion rate for registrations >50%

• 100 lead gen touch-points a week, using at least 3 channels

• Proactively report on pipeline activity and health (activity, conversion, results, duration)

• Average sign to live <4 weeks

• No early churns

By day 60: Full speed and consistent results 🏎️

• You’ve high team, product, company knowledge

  • <1 support ask per 5 practices

• You’re competent at completing the full life cycle

  • 100 lead gen touch-points a week, using at least 5 channels

  • All activity well documented in CRM

  • 30 practices self-generated and live in total

  • No early churns

• You’re having team level impact

  • created 5 support / growth articles

  • delivered a knowledge share

  • you’ve helped a team member debug a problem

KPIs:

• 🎯 20 practices live a month

• 🎯 Conversion rate for registrations >60%

• Proactively report on pipeline activity and health (activity, conversion, results, duration)

• Average sign to live <4 weeks

✅ Must-have traits

• Bias to action - fearless with getting on the phone, bias to action, takes rejection well

• Storyteller - High quality and persuasive incredible communicator internally and externally

• Outcome driven - focus on the big picture and business goals

• Coach-ability - strong internal communication, be able to take on feedback and adjust plan

• Tech savvy - understand the stack; Attio etc

• Team player - low personal ego, brings happy conflict, and improves ways of working

• Clear communicator - communicates appropriately for the setting (e.g. concise or detailed as needed)

• Hard working - will go above and beyond to unlock access to healthcare

• Personable and refreshing - can build a relationship with a spoon, puts people at ease, makes them happy

• Creative - looks beyond the past and present, looking for new high impact opportunities

👍 Required experience

• 2 years of sales experience

• Worked in a fast paced startup environment

😊 The hiring process

1. 15min fit check

2. Take home assessment (2-3 hours)

3. 45min CV interview

4. 2-day paid work trial at our offices

5. Principles interview with the founders

6. Offer and references! 🥳

💙 A bit about us

💙 We’re all NHS staff. We’re inside-outsiders. Trusted with one of the biggest datasets in the world.

🏥 Our office is within a GP practice. This is our unfair advantage. Got a question? Pop down the corridor. Want to learn how your work affects real patients? Pop downstairs to reception.

💪🏼 4 days in the office and 1 day WFH (for most roles). We highly prioritise in-person communication and prefer candidates who want to work 4+ days a week in the office. Our anchor days are Mon, Tues, Thurs and Fri. Homemade breakfast and lunch are on the house every day when you're in the office, ensuring you're fuelled for success!

🌀 We work in growth cycles. Every 8 weeks we do the same set of activities. 1 week outside of Business-as-Usual to research, strategise, plan our work. 7 weeks to knuckle down and deliver it.

🤝 We’re highly collaborative. One of the benefits of a high trust team is we often work autonomously, but as a team we’re very collaborative by nature. Two heads are often better than one, and we frequently lean on each other to solve problems together.

🤜🏽 We’re backed by industry leaders. We’re on the DigitalHealth.London Accelerator, backed by the NHS Clinical Entrepreneur Program, winners of the London Business School Healthtech Challenge, Innovate UK, and Y Combinator (S23).

🚀 An opportunity for real upside

💉 Paid volunteer days. We offer an additional 2 paid days off per year where you can give back to your mission of choice.

🎢 Every 8 weeks we take a day off to socialise as a team. In the past we’ve hiked box hill, raved at All Points East and spent one rainy day at Thorpe park. This works out as 6 working days a year.

📚 Learning budget of £250 annually and time off to spend it - we care about this; this is flexible and based on need but everyone will receive a yearly allocation towards their continual growth.

🍽️ Homemade breakfast and lunch are on the house when you're in the office, ensuring you're fuelled for success!

🥡 Team takeaways every Monday night

🥗 Health and fitness budget of £60 per month - see more here

🧘‍♂️ An additional 7 days of paid leave is available if you want to take time to learn how to meditate.

💫 Tooling; You’ll have your choice of operating systems and any additional tools you need to do your best work (e.g. keyboard, additional monitors, mouse etc). If you’re on our Engineering teams you’ll receive the latest MacBook Pro and our Growth & Ops teams receives a MacBook Air.

🩺 We know health and family come first which is why we have a generous sick leave policy with additional days that can be taken for mental health leave.

✈️ We prioritise time outside of work to bond, once a year we’ll holiday together! Destination chosen by popular vote. In 2025, we spent 8 days in a surf camp in France!

👎 No private medical insurance, because we believe in the NHS and we are here to improve it!

🐥 Parental leave: Post passing probation it is: statutory - 6 weeks 90% pay then, SMP for 33 weeks; if you've been an employee for a year: 12 weeks 100% pay then, SMP for 27 weeks; and if you have been here for 2 years: 18 weeks 100% pay then, SMP for 21 weeks. This will improve over time. We also include up to £9,000 of childcare contribution for primary caregivers to support a five-day return where possible.

👪 Fertility leave. We understand how difficult a fertility journey can be. This is why we give an extra 5 days off per year if you or your partner are going through fertility treatment.

🐖 Pension - We operate a standard 3% employer contribution and employees auto-contribute 5% of their salary. We use Nest as our provider.

🏡 Local living benefit - A one-off benefit to support living closer to the office: £5,000 if you live within a 30-minute walk, or £2,500 within a 30-minute bike. It is optional, available immediately on signing, and not linked to performance or progression.

🚕 If you choose to work late in the office, you can expense dinner after 7pm and an Uber home after 9pm, or earlier if you feel unsafe travelling in the dark. This is optional and about wellbeing, not performance or expectations.

⛵️And of course, an adventure of a lifetime!

🌈 Inclusive & Diverse by Design

We care about building a product that is loved and a culture that is rich in perspectives, experiences, and backgrounds.

Our team represents more than ten different cultures. We come together every lunch time for a home cooked meal, rotated among team members!

We want everyone in our team to know that they belong. We are purposeful about this and are proactively building a company that is inclusive of all people; from race, religion, sex, sexual orientation, gender identity, age, neurodiversity, disability, colour, and national origin - essentially every type of diversity. We don’t just want people who fit in, we want them to fit together. We're active in continually improving the way we make this happen.