Senior Email/CRM Operations Associate

AT A GLANCE

RVO Health is looking for Senior Email/CRM Operations Associate to help drive our mission of health and wellbeing for everyone. This role will lead all marketing operation efforts across the email channel for the Optum Now business which offers multiple D2C point solutions to support our consumer’s unique healthcare needs, including - but not limited to - commerce, care and resources. 

The ideal candidate will be an individual contributor and email operations SME with Iterable experience, but also understands and be hungry to learn other platforms and technologies. They will lead and execute all lifecycle marketing campaigns across channels (email, push, SMS)– ensuring they are measurable and drive our core KPI’s. They will work closely with the marketing, creative, product and technology teams to identify needs and opportunity areas to maximize business impact.    

This role will be primarily focused on ensuring our communications and experiences are personalized, optimized, flawless, consumer-first, measurable and effective. They will drive innovation by exploring new technologies that could help us deliver better experiences more efficiently. The role will act as a strategic partner and be responsible for collaborating with cross functional teams to build and execute email and SMS messages, customer journeys, automation, testing plans, identifying technical and data requirements for implementation and ongoing measurement and optimization. This is a new and exciting role within a growing team and fast-paced start-up environment.

Where You’ll Be

To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

1101 Red Ventures Dr Fort Mill, SC 29707

What You’ll Do

• Work cross-functionally to operationalize technology solutions, optimize marketing automation and digital marketing initiatives from concept to measurement. 

• Collaborate as needed to help develop, scale, and execute data-driven retention marketing campaigns and strategies. 

• Within Iterable - implement the coding and QA of HTML emails inclusive of creation and optimization of templates. 

• Within Iterable– utilize and set up data extensions, scheduling automated emails and SMS, publication lists, QFL, FTP, start journeys, decision splits, A/B tests, adjust HTML with tables, padding, bullets – back engineering from code. 

• As an Iterable expert, you will scope, architect, and build automation of new implementations through launch, with further optimization post-launch for channels such as email, mobile push, and SMS. 

• Manage automation, data, and other marketing technology as needed to enable digital initiative strategies, promotions, and executions including analyzing behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution to interpret trends for strategic conversations that drive business goals 

• Ability to present, educate and mentor others on Iterable set up, journeys, automation etc.  

• Drive department goals through discovery, implementation, and new and improved tech stack capability utilization. 

• Architecture and integration skillset and experience required as we launch and enhance capabilities in a fast-paced environment.

What We’re Looking For

• BS/BA degree in Marketing, Business, or Information Technology, or relevant experience. 

• Comfort as an individual contributor operating within a larger marketing function
• Knowledge of standard methodologies for core digital channels including website, email, SMS/MMS, mobile, social media, SEO, SEM, display, and native advertising. 

• Deep experience building and managing campaigns, templates, automation and, data extensions
• Expert level HTM with experience reporting channel level engagement and conversion metrics.  

• Within Iterable - preferred experience with handlebars, utm tracking, email building and best practices, journey validation, user profile data, API connections and QA, predictive goals. 

• Experience with digital tracking to prove the effectiveness of marketing campaigns. Proficient in Google Analytics, Adobe Analytics, and/or other analytics practices - Tableau, Databricks, and Looker experience a plus. 

• 3+ years in marketing communication, business operations, marketing/sales operations, or a similar role. 

• 3+ years working directly with workflow technology, creative technology, or similar. 

• 2+ years experience in the healthcare industry preferred. 

• Experience with A/B test strategies, multivariate test strategies, and test planning.

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $77,000.00 - $95,000.00
  *Note actual salary is based on geographic location, qualifications and experience
• Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person’s merit and qualifications.  

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].

We do not provide visa sponsorship for this role at this time.