Senior Media Buyer

Are you passionate about paid media and scaling businesses through user acquisition growth? Do you have passion for the PPC industry and getting the most out of your campaigns? We are looking for a world class media buyer to help us scale our Bankrate.com presence driving down funnel performance through paid media arbitrage. We are looking to grow our paid media strategy into the new world focused more on Social, Native, and Display through world-class data tracking, top of the line creative, and compelling content. 

This role is open to remote or hybrid candidates (East coast preference), with hybrid being central to our New York, NY or Charlotte area offices. Must be able to work Eastern Standard Time hours.

What You'll Do:

• Create and execute innovative paid media campaigns focused on driving affiliate arbitrage at scale working with both internal and external stakeholders. 
• Manage strategic vision and execution of campaigns across Social, Native, and Display platforms. 
• Analyze and provide recommendations to scale campaigns quickly and profitably.
• Translate a complex competitive landscape into actionable insights for the team to execute on. 
• Work with external vendors to amplify your impact and drive results at scale. 
• Get deep into the data and tracking of our campaigns helping our team build a sustainable paid media platform. 
• Use tools like SQL, LLMs, GTM, and Python to dive deeper into the data and understand our paid media tracking and attribution. 

What We're Looking For:

• Media Buyers with a passion to use world class experiences and economics to drive profitable paid media campaigns.
• At least 3-6 years of experience of data-driven marketing with experience directly driving down funnel affiliate arbitrage preferred. 
• Strong analytical background in marketing specifically. Ability to identify marketing trends and improve performance through optimization. 
• Ability to collect, mine, and manipulate data from disparate data sources, with a willingness to dig deeper and understand the process that creates data
• Significant experience in Social, Native, and Display platforms. 
• Experience working with creative teams to build paid media specific creative assets that will drive down funnel performance. 
• Expert when it comes to tracking and attribution including usage of GTM, pixeling, and server-to-server uploads. 
• Self-starter with willingness to drive the business forward and take ownership of tasks, tactics, and strategy. Flexibility with evolving strategy a must.
• Preferred understanding of the financial services industry / paid media landscape.
• Outstanding communication skills at all levels of the marketing and product organizations, ranging from Analysts to Senior Leaders and external vendors

Perks and Benefits:

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.  That’s why we offer a generous and flexible PTO policy.  Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

• Compensation Range: $100,000 - $150,000 per year
• New York Compensation Range: $125,000 - $187,500 per year

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected]. 

If you are based in California, we encourage you to read this important information for California residents linked here.

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